Realtors are we trained to have a split personality? After being told I should get into blogging to get more business I decided to see what it was all about. It does make sense to me and I definitely think it’s a great avenue for realtors. What I have come to notice after reading others blogs is that when we post blogs to the public we make everything sound so fluffy, great, and lovely. Failing to mention any bumps or bruises you may encounter depending on what side of the fence you stand on (buyer or seller) and how deep your pockets are. Now I will admit we have a few realtors that tell it like it is, but the majority will not.
Us realtor will then hit the “members only”(not open to the public) button on a post and type some of the realest sentences I have ever read. Well I feel as though people are reading these public post and calling realtors with wild expectations. Then realtors turn and at look at our phones as if the potential clients are crazy. That’s usually when you have to start the “back down to earth process” because Johnny So and So said he could sell your home for 350k knowing the appraiser is going to say 265k. Now I’m not saying we should all log into Facebook, Twitter, Active Rain, Linkedin and scare the heck out of people but we could do a better job of giving people realistic current market conditions. For instance we all know inventory is at an all-time low. If this sales price is fairly low for your area most likely your clients that are buyers are going to be dealing with multiple offers, Foreclosures that look like hell and are “as is”, and if your client has a FHA loan you as the realtor are shaking in your slacks/skirt s because he or she knows the appraiser could call out many things that need to be rectified before you can go to settlement.
I have an idea……the next time one of us realtors decides to give a dose of what’s going on in today’s industry lets hit the “public” post button instead of the “private” so we all know what’s going on not just us realtors…….Oh and by the way this post will be public.
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