If you measure the number of dollars in my pocket, this week has not been the most profitable week. However, after receiving my third telephone call in the last hour, I had to stop and share with my AR Community.
Be honest...During the first 18 days of this year, how many of you have dialed your cellular number from a land line or another phone to confirm......."IT'S WORKING!"?
There are several agents, lenders and other real estate professionals that are asking themselves the same question. How do I get this phone to ring? My answer...PASSIVE PROSPECTING!
This might not be a term blessed by the gurus of the real estate industry. However, my phone has rung three times today by spending $.82 plus the cost of two nice cards.
CALL #1 - I have a client that moved from Houston in September 2007. He was unsure about the state of the real estate market and decided to rent for a year. I sent him a card on last week. He called me this morning. He wanted to know the current dimension and amenities of his rental in preparation for us to find his next home.
CALL #2 - During the Christmas Season, I sent a card to one of my past clients. She called and asked me for my lender's telephone number. She is considering a refinance or hiring me to sell her home and buy some property at Lake Murray. Even if she decides to refinance, I was at the "top of her mind" while thinking about real estate. For referral business, Top of Mind Advertising is a must.
CALL #3 - After speaking with Caller #1, the father of that caller rang my phone. He has been impressed by all the feedback on my level of real estate services. He wants me to help him move his daughter from California to the Carolinas. Remember.....good or bad.....people are talking about you.
If things are slow or if you have a moment to breath, take the pen in your hand and get some cards in the mail.
As for this weekend, I'll be watching football and writing thank you cards. "I LOVE FOOTBALL!" - Jerry Jones
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