Does Size Matter? Should You List With A Large or Small Real Estate Company?

Does size matter?  Is it better to list your home with a small real estate company, or a large one? That's the question that will be top of your mind if you're thinking of Selling a Home in the Iowa City area. The quick and easy answer to the question is that the size of the real estate company doesn't matter. It's the quality of the agent that's listing your home that matters. Realtors are independent contractors, and that's regardless of who they work for. Each agent is responsible for taking care of their own listings and how they are marketed. There are good agents at large brokerages and good agents at small brokerages. That's why it's important to choose the agent you work with based on their knowledge of the Iowa City real estate market and their marketing skills, NOT who they work for.

That's the quick and easy answer, but it won't answer all your questions if you're getting ready to list your home in the Iowa City area. Recently I spoke to a seller who thought that listing with a large real estate company would be beneficial, because as he put it there's the potential of a lot of real estate agents showing the house "and large real estate companies sell their own listings first." This is a myth. This might have been true in the eighties before the Internet at a time when buyers didn't have access to the kind of information they have now. It's certainly not true these days.

That last paragraph gives you the biggest heads up as to why the size of the real estate company doesn't matter when you list a home in the Iowa City area. The Internet is the game changer that leveled the playing field and made it possible for the small real estate company to compete and ensure you get the kind of marketing exposure you need to sell a home in Iowa City.

When you think about it, that's what it comes down to. You have a house to sell and you need potential buyers to come by and see it. Before the Internet you might have needed a big real estate company to achieve that. Not anymore you don't. Now all you need is a tech savvy Realtor to get the job done. After all, 94% of buyers are online. In addition to being listed on the Iowa City MLS you need your house to be prominently displayed anywhere buyers are online. Of course there are a couple of other steps along the way. Preparing your home properly before you put it on the market is one of them and  pricing your home right for the market is another. That's why I talked about choosing an agent based on their knowledge of the Iowa City real estate market AND their marketing skills.

The size of the real estate company you work with doesn't matter - What does matter is that you choose the right agent to get your home sold!

 

Cardinal Realty is located in Coralville. We are a small, independent brokerage combining the power of technology with a personal touch to offer a smoother real estate transaction. Communication, Knowledge and Experience -  The winning combo that ensures you get the best service on the way to selling your home in the Iowa City area. The best part is that great service is not all you get. As a small company we have more wiggle room with the commission and chances are the commission we negotiate will be lower than if you list with a large company. After all, as a small company we have less overheads. It's only fair to pass that along! Are you ready to get your home in the Iowa City area sold? Call 319-400-0268 today and let's talk! 

 

Originally posted @ Iowa City Homes For Sale

 

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