Google recently caught the attention of Realtors when it announced that web sites with bad or non existent mobile web sites would be hurt in its search engine results.
Perhaps a more important reason for real estate agents to optimize their sites for mobile isn’t to gain or maintain elusive SEO results but rather to improve the poor or non existent mobile consumer experience.
On the 1000 Watt Blog, Jessica Swesey described how a poor mobile user experience can lead to a loss of customers and gave some useful tips on how Realtors can optimize their sites for mobile devices.
The most important reason, however, for real estate agents to have their site optimized for mobile: it’s where the traffic is.
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