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How To Compose a Blog your audience will read!

By
Real Estate Agent with RE-MAX Gateway- Residential Real Estate Sales

You take the time to write an interesting blog, Why not take the time to make it appealing to your Readers?

This not a rant but a series of simple suggestions on what you can do to make you blog posts attractive to draw in your prospective readers. I say prospective, because if you do not grab them right away they will click past you in the blink of an eye.

 

Some of My Humble Suggestions!

 

Make the Title Interesting Friendly-First thing you have to do is get the reader to even open your blog. Keywords are important but so are eye catching Titles. Write your Title and then after you have written your blog go back and experiment. The first Title may not be your best one. I have re-worked this Title 3 times so far.

 

Font Size- too often I see blogs that either have teeny tiny (default) size fonts or the other day I saw a blog that was all 18 pt type. Yow! That was hard on the eyes. Remember some of us have to use reading glasses and appreciate a readable size font but don't get carried away. Larger is not necessarily better!

 

Sub-Headings and Paragraphs are a must-It is difficult to read a long paragraph with no breaks. When you are talking you have to take a breath every once in a while, why not give us a paragraph break every once in a while.

Ever try to read a blog which is over 300 words and not a sub-heading in sight. Use them for those important keywords and guide you reader through your topic in readable chunks. 

 

 Two men

Please include pics or clip art-Visual aids are always important to draw the eye and add interest to your blog. Remember the old saying "A picture is worth a thousand words".

If you don't have any photos, then try Clip Art. However,make sure you own the rights. Note: I used this clipart image for the TECHO Contest.

 

 

 

Overuse of bold, italic etc.- There is such a thing as TOO MUCH emphasis! If you bold every few words in a sentence/paragraph the reader gets confused as to what is important and what is not. Add in some Italics and you really confuse!! OK that's enough for this suggestion...... !!!!!

 

Add a bit of Color- It is OK to add color to your blog. Some say that if it is a serious blog you should only use black fonts. I say if a bit of color will draw the readers eye then go for it. However, if every word is one color or another then it becomes distracting and harder to read.

 

Add Relevant Links-Not only are links good for SEO they help the reader gain more in-depth information about your topic. If you do a series, then how about links to the other blogs in the series. 

 

Use Spell Check-We are in hurry to get those thoughts on apepr and don notice we have mised a few letters and misspeled words. it is easy, just hit the "spell check" buttom at the top of the page next to "ABC" and you wil find whish werds need fixng.

 

Use The best Keywords for SEO- They are especially important for your "public" blogs. I always check Google Keywordtool before I write any blog. Check to see if your keywords have "Low" competition and have a large search number per month. This gives you a better chance of getting up there on the seach engines.

Hope this has Helped. Content is King but if your audience does not take the time to read your blogs you might as well "Go Fishing"!

Final Note: If you write a good enough blog you may get featured. Yeah!. Thanks Active Rain.

 

Posted by

Helen & Larry Prier

RE/MAX Gateway

Helen & Larry Prier- Brokers
360 708 4888 & 360 298 4567
Hprier1@gmail.com


If your considering Buying, Selling or Relocating to Anacortes, Oak Harbor, La Conner, Burlington, Mount Vernon, Guemes Island and nearby communities, and need a Professional Realtor, it would be our pleasure to assist you!

Be sure to visit our website www.LoveAnacortesLiving.com  for total access to all available real estate in Skagit and Island Counties.

Search the following communities: Anacortes, La Conner, Mount Vernon, Burlington, Oak Harbor, Guemes Island.

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Andrea HoffDomin
Florida Dream Homes Realty - Fort Lauderdale, FL
- in Real Estate always on your side!

I like your tips. Thank you for sharing.

Jul 29, 2013 09:59 PM
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

The look, flow, layout, consistency all help the first impression as the scan of the copy, images, toggle of the video plays out. But substance in a busy world of rush, right now dictates in the sea of messages, communication, marketing to be helpful, time and money saving. All the time. That is the good stuff, the blogging honey folks buzz to and about online, in their social circles.

Jul 29, 2013 10:16 PM
Brenda Mayette
Miranda Real Estate Group, Inc. - Glenville, NY
Getting results w/ knowledge & know-how!

Fantastic, fun AND informative.  Thanks!!  :)

Jul 29, 2013 10:36 PM
Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Assistant

Helen and Larry~ Great suggestions! I've started to add more color to my blogs (now that ActiveRain has made it easy to do).

Jul 29, 2013 10:48 PM
Tyler Soulliere
Windsor Realtor - Windsor, ON

Always enjoy reading blogs like this where their is something can take away to help improve my business. Thanks.

Jul 29, 2013 10:53 PM
Kelly Barbus
Keller Williams Buffalo Northtowns - Buffalo, NY
Keller Williams Buffalo Northtowns

Great tips!  Easy to follow and a good reminder on how to use a Blog effectively. Thanks

Jul 29, 2013 11:32 PM
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

I have been known to click away from blogs with lots of words, tiny print and no photo or clipart. I get a headache trying to read it. I practice all that you've mentioned and I find it a good recipe for having a successful blog.

Jul 29, 2013 11:42 PM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Always a good subject to explore...Until someone finds all their ducks and teaches them to coordinate and then sing...the quacking is distracting

Jul 30, 2013 12:01 AM
Brien Berard
Remax Professionals Laurel MD - Laurel, MD
Maryland Real Estate Agents - Laurel Real Estate

Thanks for the helpful hints.  I especially agree about the sub-headings point you made.

Jul 30, 2013 12:32 AM
Helen and Larry Prier- Re-Max Gateway - Residential Real Estate
RE-MAX Gateway- Residential Real Estate Sales - Anacortes, WA
Anacortes & surrounding Skagit & Island Counties

Christi, Glad you founf the tips helpful

Kathleen I have seen too many blogs unformated, hence the my blog

Jimmy, I am not critical of content, I just encourage it to be interesting

Ed, Catchy titles are SOOO important

Elyse, Glad you likemy "Go Fishing" comment. You might as well if you don'y make your blog readable

Lou and Jerry, It seems that the Wall of Words is the winner in the bad composition sweepstakes.

David, Color is controversial. I guess use it sparingly but strategically.

Thanks to you all for your comments. I am overwhelmed. Looks like a good subject for a webinar.

Jul 30, 2013 02:03 AM
Helen and Larry Prier- Re-Max Gateway - Residential Real Estate
RE-MAX Gateway- Residential Real Estate Sales - Anacortes, WA
Anacortes & surrounding Skagit & Island Counties

karen, Don't worry we all have those days. Color is a subject of controversy. I like your input.

Joni, White space is created by paragraphs and a couple more hits on the return button. Needs to be used much more

Jan, Eric and Kim, Thanks for the kudo. Yes, titles are very important

Ralph, Kevin and John, Glad you like the blog and find it helpful

Praful, I wish we had more options for the comment box. Especially font size. Why did they forget that?

 

Jul 30, 2013 02:09 AM
Helen and Larry Prier- Re-Max Gateway - Residential Real Estate
RE-MAX Gateway- Residential Real Estate Sales - Anacortes, WA
Anacortes & surrounding Skagit & Island Counties

Bob, The font size has to appeal to a wide audience. Up the text size on your computer, that works.

John and Nina, Glad you liked the blog and find it helpful

Debbie, Yes, small fonts and lots of color is distracting.

Wayne and jean, Content is King but you have to get them to click first.

Andrea and brenda, Glad you liked the blog and you find it helpful

Andrew, Yes, I agree substance is a must but you have to get their attention first

Donna, Go for it girl. Don't get carried away.

Jul 30, 2013 02:14 AM
Helen and Larry Prier- Re-Max Gateway - Residential Real Estate
RE-MAX Gateway- Residential Real Estate Sales - Anacortes, WA
Anacortes & surrounding Skagit & Island Counties

Tyler and kelly, Glad I could help!

Tammie, It is a shame that some blogs get bypassed when they may have good content

Richie, Not sure what you mean about the quacking but thanks for the support.

Gerard, I agree about the caps, I will have to add that to my blog

Paddy, Yes, Bob does a great job and hence the great blogs

Brien, Yes, a few Sub heading help to break up your message and helps to avoid the Wall of Words syndrome

 

Once again, Thanks you all for your comments. I am SOOOOOO glad that this has been helpful

Jul 30, 2013 02:19 AM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Another word for quacking message might help it along...

Jul 30, 2013 04:22 AM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for sharing the great tips. I agree using  too many colors in a blog can be distracting.

Jul 30, 2013 08:14 PM
Chris Marquez
Charleston HOME Properties ~ www.BuySellCHS.com - Sullivans Island, SC

Good post.  Parking this one for later reference.  Thanks!

Jul 31, 2013 12:30 AM
Helen and Larry Prier- Re-Max Gateway - Residential Real Estate
RE-MAX Gateway- Residential Real Estate Sales - Anacortes, WA
Anacortes & surrounding Skagit & Island Counties

Richie, You quack me up. Thanks for the laughs

Gita, I like color but as always more is not necessarily best

Chris, Glad this post is helpful.

 

Jul 31, 2013 02:44 AM
Brenda J. Andrew
ULTIMA REAL ESTATE - Willis, TX
Professional Realtor in Conroe/Willis, TX

Great tips!  I am going to need to keep this close by!  Thanks for sharing - I feel like I need to look back over some of my blogs to see if my wording is too small or too large.  Thanks!

Aug 26, 2013 11:46 AM
Helen and Larry Prier- Re-Max Gateway - Residential Real Estate
RE-MAX Gateway- Residential Real Estate Sales - Anacortes, WA
Anacortes & surrounding Skagit & Island Counties

brenda, Glad to be of help. It is a pity when we see good content but the post is hard to read or the dreaded "wall of words" sends people away.

Aug 27, 2013 01:29 AM
John J. Woods
Big Dog Press, LLC - Winder, GA
Going where no man has gone before - wouldn't you?

 

   Great advice, great post.  Both cleverly constructed and highly informative, as well as very readable.

 

Sep 02, 2013 04:52 AM