First the event was fantastic!
Before I get started I must say "thank you" to the staff at the World Congress Center. They were wonderful and to see them stand and applaud us when we were leaving was amazing. Atlanta knows southern hospitality.
Now onto some Aha's:
1. Seth Godin, author of The Dip, pointed out the need to be a super star. Create a niche where you can be "the guy"
In today's world you need to be the best. Maybe you're the best real estate agent in a zip code. Maybe you specialize with women of divorce buying their first home afetr the break-up. Create an area where you can be the best.
2. Keep costs in line and under control. Look for creative ways to reduce your costs. Your competition is reducing costs and you need to be better at it than they are. But, you can't slash your lead generating budget.
3. Survive the current market to thrive when the dip is over.
4. Focus is critical.
5. Know your market numbers, be an expert.
6. It's always the right time, right market to prospect. Prospecting is a whole lot less expensive than marketing.
7. Marketing has a much lower return on investment than prospecting.
8. MOFIR (Make offers for immediate response):
Have sellers make written offers to buyers
Call today for the Top Ten Best Buys in (your market)
4.75% fixed rate loans for closings by 3-30-08
Get the idea?
9. Time block your schedule. Start with 3 hours of lead generation everyday.
10. You get what you focus on.
11. Your income is the average of the 5 people you hang around. Hang around new people who make alot more money.
Would love your thoughts and any Aha's you may have had.
Thanks,
Jim
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