Practically every article written,
...every talk show in existence,
...every conversation that is agent to agent,
laments the fact that the public sees us in a different light than we see ourselves.
How can this be?
Don't they know what we go through to be the great agent we see ourselves as? What? You say you passed a test and have meetings and talk to other people in fields associated with ours? You do continuing ed classes to keep up and current? You say nice things to everyone you meet, and always help without thought of compensation? And you still can't figure out why we are held in such low esteem?
The primary answer is so simple.....we as professionals have devalued our business and have mis-spoken in the positive for so long, that the public has given up trying to figure us out.
They need our experience; not our "niceness".
They want the truth, not a parrot telling them what we think they ought to hear, or worse yet...what we need to say to get them to buy.
Some of my own agents get this and some still struggle with putting on a happy face for all to see. "If they like me, they will trust me". This is a business...a real "I get paid for what I do" business. A business where the majority of income created is in the hands of just a small percentage of the whole. Just like other businesses that survive and grow.
Try this for a change, as it has worked for me for many years. Keep this stuff simple and take your business seriously, and learn to not take ourselves so seriously in the process.
What do you have to lose? You just might like who you become.
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