In today’s real estate market, 90 percent of potential home buyers start their search on the Internet. That means that nearly all of the time, a potential buyer will first see your home on a computer, not by walking through your front door. That’s why it’s crucial to put your best foot forward when presenting your home online.
Here are Team Lally’s four tips to help you make the best impression.
1. Declutter. Potential buyers want to visualize themselves living in your home, and clutter detracts from their ability to do so. We recommend cleaning well and reducing the items in each room by a third.
2. Have your home professionally photographed. Make sure your home is visually attractive online. Professional photos – not a photo from an iPhone or point-and-shoot camera – are required. Publishing clear, bright, wide-angle shots of each room will make a huge difference in how your home is perceived.
3. Record and publish a video tour. Do an actual walk-through of your home using video. This gives buyers a clear picture of your home’s actual floor plan.
4. Website syndication. You want to make sure your home is listed on as many relevant websites as possible to maximize your exposure. We strive for this with all of our clients.
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