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LIGHTS, CAMERA, ACTION! VIDEO MARKETING FOR TODAY'S REAL ESTATE

By
Real Estate Agent with Keller Williams Realty Centre

According to NAR, 73% of sellers say they would list with a real estate agent that would use video to market their property. Since video shows up on page one of Google and over 100 Million people watch online video each day, there are many real estate agents that have seen the results and use video to show off the home for buyers searching online. Unfortunately, many more real estate agents are not using this tool.

YouTube is the 2nd largest search engine in the world. YouTube is the THIRD most visited website in the world! The average website visit without video is 50 seconds and the average website visit with video is over 5 minutes. Consumers prefer video and real estate listings can be irrelevant if we are not talking in the language they prefer. We are invisible if the consumer cannot find us at the exact moment they need you.

you tube for real estate

There are do-it-yourself ways to create a video with all the digicams and video-editing software becoming ever more sophisticated and affordable. I find that hiring a professional has become even more affordable than ever and the local companies in our area offer different services such as property websites, fusion photography, and creating floor plans for listings to display online. The benefit to all these are the ability to add much more photos than the MLS allows.  I have also used different virtual tours that allow you to upload your photos yourself and select the music and voice over narration.

 

See recent property video of 12426 Barnard Way, West Friendship MD

 

See recent fusion photography tour 4900 Jalmia Road, Mount Airy MD

 

See recent visual tour 6207 New London Road, New Market MD

 

 

Thinking of buying or selling a home in West Friendship, Mount Airy, New Market, or the surrounding area? We can help!

 

I’m just a phone call away!

Jeri Herl

The Herl Home Dream Team

Keller Williams Realty Centre 

800-710-0815

 

Keller Williams JD Powers AwardKeller Williams JD Powers Award

Sandy Padula & Norm Padula, JD, GRI
HomeSmart Realty West & Florida Realty Investments - , CA
Presence, Persistence & Perseverance

Jeri: Great blog report on videos. I am anxious to select my next video camera, but trying to wait until the 4K models come down in price. Then...look out!

Nov 10, 2014 01:42 AM
Jeri Herl
Keller Williams Realty Centre - Eldersburg, MD
CDPE, CLHMS, GRI

Sounds like a plan Norm!

Nov 10, 2014 02:47 AM
Tanya Van Blake-Coleman
Van Blake-Coleman Realty, St. Thomas/www.talk-to-Tanya.com - St Thomas, VI
Improving the Quality of Your Life

Jeri, nice blog! Interesting correlation between buyers looking for homes that may speak another language as video can bridge that gap. A good looking home translates no matter what they speak. This is particularly significant here in the U.S. Virgin Islands and anywhere else where  foreign investors are a considerable influence on a given market. Thank you for sharing. Good luck!

Nov 10, 2014 03:02 AM
Jeri Herl
Keller Williams Realty Centre - Eldersburg, MD
CDPE, CLHMS, GRI

Thanks Tanya! Good insight on International buyers!

Nov 10, 2014 03:34 AM
Jessica Cates
Jessica Cates Creative - Gilbert, AZ
Real Estate Marketing Expert + Blogger

I just wrote a blog post with tips on getting started with video - thought you might enjoy: http://activerain.com/blogsview/4559779/grow-your-real-estate-brand-with-video-marketing

Dec 22, 2014 02:51 AM