I've started three posts and couldn't for the life of me figure out how to finish them. They just became boring, at some point. So I took a deep breath and dug deep and asked "why am I writing." I was writing, because I was simply in the mood. I pulled two other topics that seem interested and decided to Google them to see if someone had written that topic yet. Of course, they had....
In this exercise I decided that I need to develop some important questions and then find my own personal answers. Here are the questions that I've decided to ask before creating a post in the future.
What is my motivation for this post?
I do not write to generate business, I didn't when I was a practicing Realtor. I refuse to write just to increase traffic, I think that starts a bad trend. It seems that the more drama or nefarious intent in a post, the greater the traffic. I'd rather have no one show up and read, than read and be offensive. I love to educate and try to be of help to people, so that's what I try to stick to.
How long do I want to be on the Soap Box?
Shorter is better. Good layout and bullets are better. This is hard for me, as I like to ramble...
I write for fun!
I write about things that interest me, I am pleased when others find it interesting and comment. I don't take offense when other people don't care.
It's all been done before!
A big issue I run into is the fact that many of my ideas aren't original and have already been done. It's hard to find originality in the Real Estate blogshpere. Everyone seems to suffer the same issues, so writing first about something new seems almost a requriement. Just like a real estate practice, finding your niche (mine is real estate education) is a great place to start. I think that agents who run their own blogs should really concentrate on local and timely information. Educating people is a great way to build a following.
Tie it Up
Hope this short post of my own realizations has helped.... If not, well I enjoyed putting my thoughts to paper :)
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