Being a REALTOR is a unique job. We not only help our clients buy and sell their homes, but we also run our own business. With social media becoming a bigger part of how people communicate, REALTORS have to learn to adapt and find ways to stand out among the crowd. Social media can be very overwhelming these days with so many platforms, but below are some tips to help you tackle it.
1. You don't have to be on every social media platform. Starting out, I would recommend picking one and mastering it before adding another one. Additionally, use social media platforms your clients are on. If you're clients are on Facebook and not on Twitter, focus on Facebook.
We have seen the most success with Facebook and Instagram so bigger portion of time is spent on those platforms. We always love hearing how our clients found us. Recently, a client mentioned that they originally found our Instagram profile and really liked our client signing pictures. From the pictures, they could tell that we care about our clients.
2. Always try to use pictures or videos with your posts. Instagram is all about pictures, but more and more other platforms rely heavily on pictures and videos as well. With that said, posting unique pictures also makes a difference. Giving people a sneak peak into a home or finding different ways to show a home.
A popular post I enjoy doing is using front door pictures. It's a different way to show off a home, especially if it's a listing.
3. Try finding weekly themes (hashtags) to use. This helps with consistency and can bring a unique flavor to your profile. It doens't necessarily have to be real estate related. Honestly, something not real estate related would be my recommendation. Then your profile has a mix of the human side and real estate. People hire you because of the relationship. Give them the chance to get to know you. Our two main themes (hashtags) are #FoodieFriday and #StreetSignSatruday. We also try to have a weekly #InvestorAlert with a property that may interest investors.
I am a foodie, so Foodie Friday was an easy one. #FoodieFriday features a local restaurant where we are able to give them a shoutout and let others know about a great restaurant they can try. This is also a great way to communicate with local restaurants. We've had a few respond back and thank us for the shout out. A great way to create connections!
Many people know Las Vegas, but not too many know any history behind Las Vegas so Street Sign Saturday is a way to help share facts about the city I love. #StreetSignSatruday has turned out to be fairly successful. Each Saturday we post a picture of a street sign and we include a short write up about the history of the street name. We've received a lot of comments and people enjoy learning about Las Vegas history. Finding a unique topic that fits your city can help you stand out without too much effort.
4. Use tools to make your life easier. The main tools I use are Buffer (www.buffer.com) to schedule content. Instagram has since been added to Buffer, but I still use Later (www.later.com) for my Instagram posts. The problem with Instagram posts on Buffer is if I want to add a simple URL, Buffer will convert it to a short URL. I rarely add links on Instagram since they aren't clickable, but if I do a post about a recent blog, I'll let people know to visit the blog at www.cgvegas.com/news to see it. Another great tool is Canva (www.canva.com). You can easily create pictures, add text, etc on the site.
Hopefully these tips are able to help you with your social media prescense or help you get started! What social media platforms do you use? Any tips you'd add to the list?