Email Blasts into the Heart or Trash...?? Carlisle, PA

By
Real Estate Agent with Berkshire Hathaway Homesale Realty RS334568

During the holiday season, my email inbox was flooded.
I think I received emails from practically every company I had ever done any degree of business with in the past year.  Some emails were cute or at least captured my momentary attention, while others had me scrolling quickly to the bottom of the page to click the 'unsubscribe' and bid farewell.

Why...??
When an email is opened from a business, what might keep a reader engaged, or entice curiosity and what is the ultimate turn-off?

Email senders may want to consider the following...
- Provide something of value/unique/helpful/insightful
- Offer a twist or unexpected perspective

- Write with heart/grit something of depth/thought provoking/compelling

- Relevant photos/graphics 

- Cute/humorous/whimsical or tastefully funny 

- Have an intended message/point, or reason for sending 
Keep it short/clear/direct 


And what type of email is a general turn off?
- Outrageous unsubstantiated claims
- Get rich quick schemes
- Overnight success gimmicks/tricks

- Lacking originality 
- Poorly constructed, sloppy, pointless 

- Demanding the reader do something NOW - OR ELSE!

Beware: An email is the entrance to a reader's 'heart' or the entrance to the reader's 'trash'...

What are your thoughts?
What types of emails are engaging to you?



Image From: Regard sur Image

 

Posted by




Maria Sapio

Berkshire Hathaway/Homesale Realty

801 Belvedere Street, Suite 100

Carlisle, PA 17013

License #RS334568

Cell: (717) 226-6857

Office: (717) 245-2100
https://www.facebook.com/Mariasapiorealtor
Referrals Are Always Greatly Appreciated

 

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Gabe Sanders 01/21/2017 11:45 PM
Topic:
Real Estate Sales and Marketing
Location:
Pennsylvania Cumberland County Carlisle

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Rainmaker
3,707,804
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

I high percentage of the email I receive is actually spam. I am very fortunate to have a good spam filter.

Jan 09, 2017 06:14 PM #13
Rainmaker
185,911
Maria Sapio
Berkshire Hathaway Homesale Realty - Carlisle, PA
Real Estate Agent- Carlisle, PA. Mariasapio.com

Roy Kelley - A good spam filter is of great value -!!
thank you for stopping by and I hope you have a great evening...

Jan 09, 2017 06:26 PM #14
Rainmaker
3,707,804
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Life is good in Maryland. Dolores and I attended a lecture this evening and learned a lot about robots and how they are impacting our economy and our society.

Jan 09, 2017 06:30 PM #15
Rainmaker
2,919,737
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC

Maria

The first thing that I do when I open my e-mail is delete all the junk and unwanted e-mail.

Good luck and success.

Lou Ludwig

Jan 09, 2017 08:17 PM #16
Rainmaker
1,111,023
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Maria - I have sent a monthly email since I started my business in 2009.   I try to inform and have a theme for each one because I want my reader to feel the value.

Jan 09, 2017 09:32 PM #17
Rainmaker
3,707,804
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Good Tuesday morning, Maria. Thanks so much for your comments on my blogs.

Jan 10, 2017 04:45 AM #18
Ambassador
2,841,992
Debbie Reynolds
Berkshire Hathaway HomeServices PenFed Realty, Your Clarksville Real Estate Professional - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

I like short emails with a good message and good spelling, delivering something of value.

Jan 10, 2017 06:30 PM #19
Rainmaker
2,919,737
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC

Maria

When the e-mail blast has interest to me . . . . I'll read it.

Good luck and success.

Lou Ludwig

Jan 10, 2017 07:21 PM #20
Rainmaker
1,714,156
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

LOVE this! Yes...heart or trash! Unfortunately I seem to get more trash. LOL

Jan 11, 2017 06:18 AM #21
Rainmaker
2,106,709
Lisa Von Domek
Lisa Von Domek & Associates LLC Team - Dallas, TX
....Experience Isn't Expensive.... It's Priceless!

Maria Sapio 

I am with Sharon Tara 's response to your great post!

Jan 11, 2017 04:45 PM #22
Rainmaker
3,707,804
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Good Thursday morning, Maria. Have a great day and an outstanding week.

Jan 12, 2017 04:00 AM #23
Rainmaker
185,911
Maria Sapio
Berkshire Hathaway Homesale Realty - Carlisle, PA
Real Estate Agent- Carlisle, PA. Mariasapio.com

Good Morning Roy Kelley - Hope you're enjoying this 'warmer' weather and will provide you with the opportunity for outdoor enjoyment!  Have a great day -

Jan 12, 2017 05:10 AM #24
Rainmaker
3,422,193
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I completely agree with you Maria.  There are vendors who send me emails that I enjoy and others that I immediately place into trash.

Jan 12, 2017 05:46 AM #25
Rainer
11,189
Jiro Wiseman
LifestyledListings.com - Santa Cruz, CA
Nationwide home search based on Lifestyle

This is a great post Maria! It seems like spam filters (machine or human) are like antibacterial handsoap. They do the trick but they breed more aggressive and cunning marketers. Can you recall a "good" example of email marketing that you were happy to receive? Full Disclosure: I am a vendor so I won't blame you for not wanting to give away any secrets!

Jan 12, 2017 04:31 PM #26
Rainmaker
185,911
Maria Sapio
Berkshire Hathaway Homesale Realty - Carlisle, PA
Real Estate Agent- Carlisle, PA. Mariasapio.com

Jiro Wiseman - Active Rain is a great place to ask questions - I am happy to answer... 
For me personally, I will unsubscribe if I know that I have no interest in doing business (ever).  The others that remain are those that I may do business with 'some day' - then email marketing is all about timing...  
However, I will still unsubscribe if they email me too often (daily/weekly).
I prefer 1x a month or less...
Captivating graphics are a necessity and something playful/whimsical will usually draw me in as well as a personal story.  I want to feel a human connection to some degree.
I highly recommend that you post your question in the Q & A section...you are sure to receive excellent feedback.
Best Regards!! 

Jan 12, 2017 05:02 PM #27
Rainmaker
3,707,804
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Thank you very much for your call today. I enjoy talking with you.

Jan 13, 2017 01:23 PM #28
Rainmaker
185,911
Maria Sapio
Berkshire Hathaway Homesale Realty - Carlisle, PA
Real Estate Agent- Carlisle, PA. Mariasapio.com

Thank you Roy Kelley - Please see my blog post

http://activerain.com/blogsview/5007782/ringing-and-singing-with-roy-kelley

Jan 13, 2017 02:10 PM #29
Rainmaker
2,162,464
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Maria, not just the holidays daily the longer I am on the Internet the more I get flooded with emails .... my delete finger is getting sore:)) on a side note I loved Nina Hollander  comment:))Endre

Jan 13, 2017 06:10 PM #30
Rainmaker
3,325,486
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for the great tips about emails. I hope others will read it too.

Jan 19, 2017 05:24 AM #31
Ambassador
3,100,583
Praful Thakkar
Keller Williams Realty - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

As of today, I still get about 40% of my emails that has really no value, Maria Sapio.

And it all goes to promotion tab on my gmail. One day, all will be deleted permanently....lol!

Jan 21, 2017 11:54 PM #32
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Maria Sapio

Real Estate Agent- Carlisle, PA. Mariasapio.com
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