During the holiday season, my email inbox was flooded.
I think I received emails from practically every company I had ever done any degree of business with in the past year. Some emails were cute or at least captured my momentary attention, while others had me scrolling quickly to the bottom of the page to click the 'unsubscribe' and bid farewell.
When an email is opened from a business, what might keep a reader engaged, or entice curiosity and what is the ultimate turn-off?
Email senders may want to consider the following...
- Provide something of value/unique/helpful/insightful
- Offer a twist or unexpected perspective
- Write with heart/grit something of depth/thought provoking/compelling
- Relevant photos/graphics
- Cute/humorous/whimsical or tastefully funny
- Have an intended message/point, or reason for sending
- Keep it short/clear/direct
And what type of email is a general turn off?
- Outrageous unsubstantiated claims
- Get rich quick schemes
- Overnight success gimmicks/tricks
- Lacking originality
- Poorly constructed, sloppy, pointless
- Demanding the reader do something NOW - OR ELSE!
Beware: An email is the entrance to a reader's 'heart' or the entrance to the reader's 'trash'...
What are your thoughts?
What types of emails are engaging to you?
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