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What it Takes to Sell Your Home

By
Real Estate Agent with Long and Foster Real Estate VA License # 0225089470

What it Takes to Sell Your Home

Any home can be listed as it is, or for any amount of money.  Getting a buyer to choose your home takes some preparation and analysis on where you fit in price-wise in the current market place.  Thanks to HGTV, more and more buyers in the marketplace are expecting move-in ready homes.  Even if there is little to choose from in a seller's market, they will pass to see what may on the horizon if there are too many projects they would be taking on to purchase.  

What projects are off putting to buyers?  As silly as it may sound, they can be as simple are repainting and putting in new carpet.  Certainly not a lot of money, as any seller will tell you.  But the same reason sellers don't want to do it, is why buyers don't want to either.  Those tasks are physically draining and time consuming.  A seller will look at their furnished home and think of the pain in the butt it will be to move everything to put in carpet.  And they may excuse painting their entire home to give it a fresh, neutral face by thinking that sellers will want to paint it their own personal color choices.

Buyers are picky.  And when they walk into a home that gives them a sense of dread, or they can't picture their furnishings there because of the specific colors used on the walls, they will walk out.  And if they make an offer, they will walk consideration, beyond the actual costs of the projects, for the simple fact that they are considering these tasks the same pain as the seller did.

There have been a few listing appointments this past spring and summer where sellers were rejecting my advice on listing preparation and on pricing in the market.  Having been a full-time Bristow Real Estate Agent since 2005, my experience in helping buyers and sellers is vast.  A seller's desire to sell a home as is, worn carpet and specific paint colors, for top of the market price is as likely as my going out today, buying a scratch off lottery ticket, and winning $20,000.  Sure, it could happen, but the odds are stacked against you.  

Week after week, for months, the sellers who hired agents that told them what they wanted to hear, lower their price or linger on the market.  For this Bristow Real Estate Agent I look on like I'm watching a movie and I know something the person next to me doesn't know.  What I know in a lot of cases is that these sellers have left tens of thousands on the table in an effort to simply put a sign in the yard These sellers only had to endure two days of keeping their beds made and home neat before going under contract.and take advantage of our seller's market.  When your house in on the market for longer than two to three weeks in our current market, there is a problem.

Thankfully, the sellers that do hire me and take my advice, don't need to worry.  Sure, the most recent sellers on 9996 Broadsword Drive in Bristow were a little nervous hitting the market right before labor day at $499,000.  They were seeing four and five bedroom homes in our neighborhood of Braemar just lingering on the market.  Yet, because they repainted their entire home a neutral color that would appeal to the majority of buyers and replaced their worn carpet, they had two interested buyers after their first two showings.  One buyer made them an offer they didn't want to lose after only two days on the market.  They had one day of showings on a Thursday and were done.

So how do you sell your Bristow, VA home?  It's different than listing it.  Anyone can list a home.  It takes disconnecting emotionally from the recommended pre-listing tasks and pricing that your agent suggests.  Of course, it also takes an agent that will be honest and forthcoming when telling you what needs to be done and how you will be compete for buyers.  When you are ready to sell and listen to constructive advice, give me a call.   Your days of making beds, doing the dishes and vacuuming for showings will be far fewer if you do.  The alternative may just be spending months keeping your house neat as a pin, as you enter a downward spiral of price reduction after price reduction.  

Contrary to what sellers want to believe, the longer you stay on the market, the less likely you are to get your price.  Preparing for a fast sale is the way you get the maximum money the market will bear for your home.

Comments(15)

Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Hi Chris Ann... while HGTV can be considered somewhat "unrealistic" in its programs, I find that it has also impacted sellers' perceptions. I often hear from prospective sellers "we've started staging our home and clearing clutter; we watch HGTV." They no longer have that deer in the headlights look when I discuss staging.

Sep 02, 2017 01:18 PM
Chris Ann Cleland

Nina Hollander --I wish I'd met more sellers influenced by HGTV.  

Sep 02, 2017 01:25 PM
Curtis Van Carter
Better Homes & Gardens Wine Country Group - Yountville, CA
Your Napa Valley Broker Extraordinaire

Chris Ann is the best when it comes to advice to her sellers. I have been reading her comments for years and for anyone looking to sell, look no further. cheers cvc

Sep 02, 2017 02:04 PM
Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Chris Ann - Moving to a new home is stressful and a lot of work. Sellers whose homes communicate a need for even more effort are handicapping themselves, as you point out, and are going to spend more time on the market and leave money on the table.

Sep 02, 2017 02:58 PM
Chris Ann Cleland

Dick Greenberg --You say it so much masterfully than me.  Love your way with words.

Sep 03, 2017 10:27 AM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

You make excellent points about what it takes to sell a home, Chris Ann.  

Sep 02, 2017 03:12 PM
Chris Ann Cleland

Myrl Jeffcoat --Thank you.

Sep 03, 2017 10:27 AM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

CONGRATULATIONS Chris Ann, on having this blog FEATURED in the Old Farts Club group!    

Sep 02, 2017 03:12 PM
Chris Ann Cleland

And thanks for the feature in your group.

Sep 03, 2017 10:28 AM
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

make your home say elcome and make the buyers not want o leave

Sep 02, 2017 03:33 PM
Chris Ann Cleland

William Feela --Absolutely.  Don't make buyers start thinking of what needs to be done.  All they need to think about is where their furniture goes.

Sep 03, 2017 10:29 AM
MichelleCherie Carr Crowe .Just Call. 408-252-8900
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

Loved seeing these tips and advice for those wanting to sell their house. Someone kno& realtor.

Sep 02, 2017 05:08 PM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hi Chris Ann -- I imagine carefully listening to the answer to "How long do you want to keep making your bed?" might be the best indicator of motivation for some sellers.   

Sep 03, 2017 07:03 AM
Chris Ann Cleland

Michael Jacobs --While I make my bed every morning, the idea of having to do it makes me sick.  It would be like preparing for my mother-in-law to visit every day.

Sep 03, 2017 10:30 AM
Susan Haughton
Long and Foster REALTORS (703) 470-4545 - Alexandria, VA
Susan & Mindy Team...Honesty. Integrity. Results.

Excellent advice and the proof is in the sales data.  

Sep 03, 2017 07:43 AM
Chris Ann Cleland

Susan Haughton --Absolutely.

Sep 03, 2017 10:30 AM
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Chris Ann. This is a wonderful, specific and detailed post. I would use this as a handout.

Sep 03, 2017 07:45 AM
Chris Ann Cleland

Sheila Anderson --Not a bad idea.

Sep 03, 2017 10:30 AM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

Funny how sellers here as well do not always want to follow advice Chris Ann Cleland , i do love your list and guide to get ones home sold

Sep 03, 2017 05:50 PM
Chris Ann Cleland

Scott Godzyk --Getting a house ready for market just takes peeling away the emotional layer that makes a seller feel insulted, and realizing that this is a product that needs to appeal to as many buyers as possible.

Sep 04, 2017 09:52 AM
Elizabeth Weintraub Sacramento Broker
Elizabeth Anne Weintraub, Broker - Sacramento, CA
Put 40 years of experience to work for you

Nothing drives the point home more than a "real life" story like this one, Chris Ann. Sellers always say stuff like, "oh it's so much work to paint, we may as well let the buyer choose their own color and paint it whatever they want." When you and I know the buyer will simply pass it by.

As your story illustrates, a home that is turn key, ready to move into without any work whatsoever will sell fast, faster than any other home in Bristow and for more money. Good thing your sellers listened to you. I bet they are very happy campers right now!

Sep 03, 2017 09:08 PM
Chris Ann Cleland

Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents --Real life examples always help.  And yes, these sellers are quite thrilled.  

Sep 04, 2017 09:53 AM
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Great points Chris Ann Cleland, it's best to have the home in ready to show condition than to reduce the price and keep it clean and tidy every single day till it sells.

Sep 04, 2017 10:28 AM
Chris Ann Cleland

Beth Atalay --Get it ready and price it right.

Sep 04, 2017 10:35 AM
Susie Kay
Ultra Real Estate Dallas Fort Worth - Plano, TX
North Dallas Specialist

Great tips Chris Ann Cleland !  Thanks for sharing with us!

Sep 05, 2017 05:49 PM
Debra Leisek
Bay Realty,Inc Homer Alaska - Homer, AK

really good advice... and I ws needing something like this post to get me in the right direction I need to convince a seller to take!  thank you 

Oct 03, 2017 12:25 AM