I am often asked when recruiting new agent partners about what statistics I can offer about the success rates of Home Staging. I refuse to quote what few national statistics I have come across as I do not know exactly how they are gathered and they definitely do not apply to my local market.
It is very difficult to gather an individual Stager's statistics that would encompass all of the homes they had Staged. However, I have one statistic that I am proud to share and it is an easy one for any Stager with more than a couple of year's experience to gather:
"Since Staging my listings with Ross Designs, my average time on the market for the same number of homes listed and the same average listing price, was reduced by 42%!" - David Matney, Alliance Real Estate
David and I were chatting in his office one day and he wondered how Staging had affected his DOM's. He pulled up his numbers comparing the current year to the previous one, comparing the same months of both years and the same average asking price.
I would encourage other Stagers to ask one of their main agent partners to do the same comparison; it certainly solidifies the importance of Staging with the agent and is a great testimonial to share with recruits.
I look forward to hearing additional ideas you other brilliant Stagers have about statistics.
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