I have an addiction. Maybe it is just because I am a relatively new agent and don't know better or maybe it is because I cannot resist the ability to tinker and build stuff.
I think it is called "websiteitis". I find myself awake at odd hours (like 2AM) working on some aspect of our website or other. Sometimes I am attempting to implement some new gadget or maybe I am editing content. Once in awhile I just study the statistics to see how things seem to be going. Lately, I have been thinking about starting a Yahoo PPC campaign.
I can tell how much time I spend but what I cannot tell with any confidence is what, if any, of the things I am doing are actually building toward long term success (ie. future clients). Of course I have got an IDX home search which seems mandatory. I have also added widgets, articles. I had a poll at one point but took it down because very few people actually voted.
Other than the IDX part of a website I am wondering what if anything other agents have used AND found successful in building their client base.
Anybody willing to share what one or two aspects of their website they feel they have had the best return with and how those were implemented?
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