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Facebook Ad Brings Backlash From Realtors

By
Real Estate Agent with Dependable Homebuyers

Dependable Homebuyers, a forward-thinking and innovative "We Buy Houses" company is facing a backlash from competitors worried that their modern approach to the real estate business could challenge the status quo.

 

The owners of the company know and understand the market, and aggressively identify and target the properties they are interested in. Having selected those properties, they then make an offer within 24 hours and in the vast majority of situations have the purchase completed within a week of the first initial viewing.

 

Not backward in coming forwards the company recently ran an advertising campaign on Facebook which was called "Fire Your Realtor!!!". Competing realtors took a great deal of offense at this campaign with representatives from some of the biggest companies clearly upset and angry at the tactic being used by Dependable Homebuyers.

 

Dennis Murray, a Realtor with Century 21 Potomac West in Maryland, was offended, stating that This guy is a fool, while Soma Preciado, a Realtor with Long and Foster, Kingsfarm in Gaithersburg, argued strangely that she doesn't regret paying Realtors because they became her lifelong friends.

 

"The way in which the real estate business has operated hasn't changed in hundreds of years, and as with most industries there are a few big players who have to dare I say it becomes accustomed to the status quo," said Evan Roberts of Dependable Homebuyers. "However, we relish our role of David to their Goliath and are able to utilize our many strengths to our advantage to ensure our customers get the best possible deal. We have the capacity to be quick and agile and can make virtually instant sensible decisions, rather than be bound by the bureaucracy that these large companies have to deal with. Our reputation within the industry is clearly growing, and we receive more and more inquiries from interested parties as a result of customer recommendation. We are very proud of this, and it reassures us that we are making the right decisions, and providing our customers with the type of service they desire."

 

Dependable Homebuyers are a team of real estate professionals in Maryland. They work with both those who need to sell a home or buy a house. For more information about the company and the services they provide visit their website at http://www.pearltrees.com/dependablehomebuyers.

 

Source: https://www.pressadvantage.com/story/24797-dependable-homebuyers-facebook-ad-brings-backlash-from-realtors

 

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Dependable Homebuyers’ ActiveRain profile can be viewed here: https://activerain.com/profile/dependablehomebuyers/

 

Dependable Homebuyers’ ActiveRain blog can be viewed here: https://activerain.com/blogs/dependablehomebuyers 

 

Dependable Homebuyers

7089 Copperwood Way, Columbia, MD 21046

(443) 219-8331

Richard Weeks
Dallas, TX
REALTOR®, Broker

Great information, thanks for sharing.  I hope 2019 is a great year for you.

Mar 17, 2019 07:16 AM