We continue empowering real estate agents and providing useful guides for establishing a strong business and online presence. In this article, we will focus on guest blogging, otherwise known as guest posting. It is a marketing strategy helping you to improve your SEO, your search rank in Google, attract traffic to your website, become an expert in a certain area, and establish a strong connection with your fellow real estate agents.
How Does Guest Blogging Work?
There are different ways for you to guest blog. It can be a mutual collaboration where you swap posts with another website. Or you can provide guest blogs to different platforms without agreeing to host blogs on your site as well as host guest blogs on your website.
So what are the procedures for hosting guest blogs and guest blogging for others?
First, you need to find websites that are relevant to the niche you’re writing for. Then you need to contact them, get your pitch accepted, and write an actual post. Sounds easy, but the process can be fairly complicated. It takes a lot of time to find relevant websites that also have good traffic. And to get your pitch accepted is also pretty tough. It takes time, energy, and quite a lot of determination.
Finding a Relevant Website
Let’s start with finding relevant websites. How can you find such platforms? The easiest way is to type your niche in Google and see what results you’ll get. Try to be specific when you type your search. This way, you can find the most relevant websites.
After you find the websites you’re interested in, you need to check out if they accept guest blogs. Some websites have a “write to us” landing page. This is usually a sign that the website is accepting guest blogs. Even if they don’t have a “write to us” landing page you can scroll through their blog section and check if they have accepted guest blogs in the past.
The next step is a rather important one. You need to check the website’s domain rating as well as the traffic. Domain rating represents the overall strength of the platform and web’ traffic showcases the flow of users that the website has. You can check these criteria with the following tools:
- Ubersuggest
- Alexa
- GTmetrix.com
As marketers suggest, it’s better to reach websites that have similar or slightly higher domain ratings than your own. This will promote mutual collaboration and your pitch has a higher chance of getting accepted.
After you narrow down the websites that comply with those criteria, you need to contact them. The most professional way of contacting is through email, which you can find pretty easily on the websites’ homepage.
Note to Remember: Create a list of the websites you’re contacting to avoid repeating. Why? Because links from a new referring website have a higher rank than a website that already referred to you.
As you see, the whole guest blogging process is pretty time-consuming, but in the long run, it’s worth it. As research shows, it takes two years of active guest blogging to achieve impressive results.
Note to Remember: It’s important to talk about links beforehand. Mutual collaboration and guest blogging on different platforms, gives you increased exposure, traffic, and brand awareness with a good backlinking system. That’s why it’s so important to set some rules for backlinking.
Hosting Posts on Your Real Estate Blog
Above, we discussed two options of guest blogging, mutual collaboration and guest blogging on different platforms.
In this section, we will focus on accepting guest blogs. We suggest adding a “write to us” landing page. This way you’ll let writers know that they can submit their pitches.
We already have mentioned that it’s important to set some basic rules for backlinking. Accepting guest blogging is no exception. It’s important to make sure that all of the links mentioned in the submitted article are trustworthy.
Where Can You Get Ideas for Guest Blogging?
It’s not uncommon for bloggers to experience a so-called “writer’s block”. For guest blogging, you need to be active for it to work. So, it’s no wonder some bloggers experience this problem. There are many ways you can get new ideas for your guest blogging. We suggest checking out popular real estate blogs to get new ideas. To learn more about how to get new ideas for blogs, click here.
P.S Want to learn more about guest blogging? Check out this blog: Tips for Getting Guest Posts on Your Real Estate Blog
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