A few days ago I opened my e-mail to find seven (7) e-mails from EMAIL ARRANGER. I get a ton of e-mails per day and my mail is usually near it's limit. Of course, I have my spam settings to help weed out unwanted e-mails, but these slipped through. I am thinking, who is this and why are they contacting me, so I open them to find that all seven (7) of the e-mails are from the same REMAX agent in Cypress, Texas. Ok, now I am a little upset. I immediately unsubscribe from EMAIL ARRANGER and the drop the agent a note requesting her not to flood my e-mail with her unwanted marketing (spam).
The response that I received back was surprising. It went something like "I am not spamming you, you're on the list with Email Arranger " and "Get over yourself and contact Email Arranger if you have a concern... I never sent you an email, it was sent via a company I pay to send my listings" and "IF YOU DO NOT WANT EMAILARRANGER.COM TO EMAIL YOU THEN YOU CONTACT THEM!!!!!!!!!!!!!!!!!!" These quotes are directly from the emails the REMAX agent in Cypress, Texas sent to me.
I use email marketing programs to market myself and my listings, but I try to keep it a little more professional than the above. Here some rules that I follow:
- I supply most of my own e-mail addresses
- I do not let marketing companies generate lists for me - this is just lazy and inaccurate
- I will accept addresses from my affiliates like title companies, mortgage companies and the like, if they are derived from sources where the subjects have contacted them about real estate information in my area
- I always try to ask permission to email someone
- I always include an unsubscribe link and if someone clicks it, I immediately unsubscribe them
- I use drip marketing and never flood someone's email with multiple emails in one day
- I never respond rudely to request to remove someone from my mailing list
- Emailing someone is a privilege, not your right
- I am always honest in correspondence and do not misrepresent myself or subject matter
In closing, email is a great marketing tool and can return many benefits, if used correctly and responsibly. However, not following simple protocols is a splendid way to show the world your lack of professionalism.
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