"Woo - To seek the love of, usually in order to propose marriage."
If you were born after 1950, there's a good chance you've never heard that word...but it's a pretty good description of what we try to "do" with FSBOs isn't it? We want to form a mutually beneficial relationship...or marriage. They have already indicated a desire to sell their home...we have the experience, skills, and systems to make that happen. Ahhh Wedded Bliss.
Before we can get to that point, though, we have to get their attention, don't we. And just like dating, it's important to know the best way to communicate during those early stages.
I just read an excellent article in Insight magazine, a publication of the NC Association of Realtors. Among other things it dispels the notion of using letters, post cards, etc. as a way to market to FSBOs. Instead, they recommend going to FSBO oriented websites, find your prospects there, then communicate with them the way they want potential buyers to communicate with them...which is by email generally. The article encourages us to step up our communication technology in all areas of our marketing to include more texting, podcasts, and email and less of the canned programs that are nothing but obvious templates.
It's a new day in real estate and that means being more and more creative as we build those relationships.
If you already avoid the ordinary...and have found success in new ways, I'd love to start a running list of success stories.
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