SEO Weekend #4
One of the most important elements of search engine optimization is link building. I have spent hundreds of hours building quality links for my personal websites and the websites of my clients. When building link be aware of the link building fallacies. This week I want to focus on link building with a little explanation and a great activity that is going to get you started.
As a follow-up from last week I would ask you all to send me some specific questions in a email regarding your Google analytics report. I have a follow-up post planned and would like to answer some of your specific questions. Ready to have some fun and improve the ranking of your search engine results? Here we go.
Your websites link profile is one of the most important elements to search engine success. Link building is the process of creating opportunities to have other websites link to you. There are a number of ways you can do this. Creating profiles, using social media, creating great content and tools that others link to, press releases and so many others. The trick is to be creative, observe successful people, and apply some basic principles.
The other important aspect of link building is the anchor text which also play a factor in search engine results. While a inbound link is always welcome a link with a keyword is always better.
Good example of anchor text:
This is a good example of a anchor text link.
Bad example of anchor text:
Please visit my website at: www.yourwebsite.com
This week your goal is to build three quality inbound links to your website.
Task #1:
Craigslist: Go to craigslist.org and create a simple ad with a link to your website.
Task #2
Create a profile: Create a profile on a professional association, social media, or other website that includes a link to your business website.
Task #3
Blog: Write a great blog post with a deep link to your primary website.
Glossary:
Anchor text: “The anchor text or link label is the visible, clickable text in a hyperlink. Anchor text is the text a user clicks when clicking a link on a web page. Anchor text (text of the anchor) The text that composes a link textual, that is that one comprised between tag the HTML (still) of opening and the respective one tag of closing (). The contained words in a link textual can contribute to determine the page towards which link the tip.” Source: Wikipedia
Deep Link: A inbound link to a website that is not the homepage or a landing page.
Let me know how you made out. I look forward to hearing from you.
Related Post: SEO Weekend #3
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Sources:
"anchor text." Wikipedia. Wikipedia, 2008. Answers.com 19 Jul. 2008. http://www.answers.com/topic/anchor-text
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