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Your House Isn't Nice Enough For A Buyer To Pay Too Much! (Or ... The Last Dumb Out-of-State Buyer has gone home!)

By
Real Estate Agent with RE/MAX Realty Affiliates

You sound like a normal Seller when you say, "We have to get $X.XX", or "I don't need to sell.", or the classic uttered by just about every Seller on the Planet, "We're not going to give it away."  In every instance, you are right as it is your prerogative as the home owner.  Let's put it in perspective. 

If you "don't need to sell", and are unwilling to price it right, then it is best if you take your home off the market and wait for the recovery ... whenever that may be.  If you "have to get $X.XX" remember, Market is what Market does.  If you can't or won't price to sell in this Market, take your property off the market to reduce the inventory glut.  It will serve you better in the long run as it will help us recover quicker so you can meet your needs later.  

Finally, remember that "giving it away" is relative to the Market.  If you are selling at Market value ... regardless of the price ... you aren't giving it away.  If you are 30% below the Market value you are giving it away and you don't need us to do it. 

Market is set by a willing Buyer and willing Seller.  In a "tipped" market like we have today, a "Buyer's Market", the advantage goes to the Buyer.  A Seller may be willing to sell for $300,000, and the Buyers are only willing to pay $250,000.  With no meeting of the minds the property remains unsold.  Agents don't set value.  They can price a property with a Seller, rightly or wrongly, but Agents do not set market value, Buyers and Sellers do.  

Competition is fierce for Buyers these days and Buyers are smart.  The National Association of Realtors tells us that the average Buyer spends eight hours on the Internet ... Northern Nevada MLS ... before contacting an agent.  Buyers often know the numbers better than the agents showing them property since Buyers are focused on their market segment and agents usually work the full market spectrum.  With an abundance of information available on the Internet Buyers are able to do extensive research on available and sold properties.  

Don't try to kid your agent about your value ... you are only kidding yourself.  If your agent takes your listing too high they are not doing you a good service.  Are they taking it because they have no other listings?  Are they taking it because they don't know any better ... a newbie or unfocused (has a day job) agent?  Or worse, are they taking it to employ one of the oldest tricks in the book ... get the contract and start beating you up week after week after week for a price reduction.  Regardless, when pricing your home, "to thine own self be true."

Our Advice:  Quit playing games.  There are Buyers all over our market ... cautious, tentative, knowledgeable, thorough, ready, willing and able Buyers.  If you want to sell, your only alternative is to price it right.  

Consider  the amenities you have, assess the market you are moving to, and price accordingly.  Good maintenance and upgraded features may get an edge in the market so your home sells instead of another, but it doesn't yield the additional tens of thousands of dollars it has in the past.  Buyers should figure out what they want in a home, find the properties that qualify, and make an offer.  With interest rates creeping up, almost one percent in the past three months, they are losing buying power as you wait.  Prices are good, values are better ... take action.    

The last dumb out-of-state Buyer has gone home.  They aren't coming to town and paying too much because they have fallen in love with the area and panicked about not being able to buy a home.   The good news is that they are buying homes and cash is flowing.  Get in the flow.  Experience is Priceless!  Lisa Wetzel & Jim Valentine, RE/MAX Realty Affiliates, 775-781-5472, carsonvalleyland@hotmail.com, www.carsonvalleyland.com

Richard Dolbeare
Inactive - Wailuku, HI
Living the Hawaii Lifestyle

Jim,

Excellent insight.  Now if only we can all learn to execute based on these truths.

Aloha!

Aug 06, 2008 07:02 AM
Anonymous
Anonymous

Very good information and I can indeed relate.  Thanks for sharing.

Aug 06, 2008 07:11 AM
#2
Catherine Sinocruz
Coldwell Banker Select Real Estate - Reno, NV
Broker-Salesperson, ABR, GRI, CRS

Hi Jim,

It all boils down to the price and condition of the home.  Quit testing the market. 

Catherine

Aug 06, 2008 07:19 AM
Anonymous
Lisa Wetzel RE/MAX Realty Affiliates

We have had a rash of customer inquiries wanting to list their homes at values we haven't seen in over 2 years.  It's a bitter pill for some because they are truly trapped, need to move - can't sell - and can only rent it for 1/2 of what their monthly payment is.  One couple was so in denial that I offered to take them out and show them their competition just so they would grasp that the value just wasn't there. 

It's not easy in the trenches but ... as Jim always says, "What's a hurdle to a hurdler?"

Aug 06, 2008 08:17 AM
#4
Jim Valentine
RE/MAX Realty Affiliates - Gardnerville, NV

Thanks Richard!  We hope our article speaks for all our associates out there.  Sometimes it's not easy to tell the truth to a Seller when we are walking the thin line of building rapport and being brutally honest.  

Aug 06, 2008 12:15 PM
Sandra Paulow
Aspen Properties, Inc. - Pinetop Lakeside, AZ
REALTOR, Associate Broker, GRI, SFR

Jim, your comments are so true. Those sellers still haven't figured out that the boom days are over and they aren't going to walk away from their properties with a wad of cash in their pockets.  How do we change their thinking, I keep saying it but they don't want to hear!

Aug 06, 2008 12:53 PM
Jim Valentine
RE/MAX Realty Affiliates - Gardnerville, NV

Sandra,

Changing their thinking is as simple as knowing "What we are doing," and having the courage to TELL THE TRUTH! to the Buyer's and Seller's that we talk with. 

If enough of us stand up and do the right thing - instead of agreeing with a Seller just to get a listing - then I think we'll improve our industry and the market will benefit because we'll weed out the wish full listings and get down to a manageable inventory that we can start to work through!

Thanks for asking!

Aug 06, 2008 04:18 PM
Alyce Martin
The Realty Group, LLC - Albuquerque, NM
Albuquerque - THE Place To Be!

Jim, your candor is totally refreshing - straight and to the point.  Yesterday's values are still fresh enough in people's memory that they choose to ignore the realities of today's market.  Maybe they paid too much, maybe they used their house like an ATM machine and are now upside down, maybe they overdosed on HGTV and went wild with granite, maybe they have no equity because they didn't put anything down (!) or maybe they should have sold 2 years ago! 

It's awful to be the bearer of bad news, but sellers should listen to the advice from the professionals they hired and either price competitively or take it off the market.  Sadly, sellers will always be able to find an agent who will take an overpriced listing - and that my friend - benefits no one.

Aug 06, 2008 07:08 PM
Jim Valentine
RE/MAX Realty Affiliates - Gardnerville, NV

We just did a major price reductionthe home who's seller prompted this post.  Only too 4 months and countless wasted time and money!  The saddest aspect is that the seller probably cost himself at least $10,000 and maybe as much as $15,000 because he did'nt want to "give his home away" last summer! 

Dec 18, 2008 05:56 PM
Team Honeycutt
Allen Tate - Concord, NC

I agree,  you have to be honest with people and tell them what they need to hear

Shelton

Dec 19, 2008 12:00 AM
Mirela Monte
Buyers' Choice Realty - North Myrtle Beach, SC
Myrtle Beach Real Estate

What a great blog this is!  How did I miss it? 

If you allow me to, I would love to post this on our company's blog, with your links of course. 

This is now featured on the Optimist Group!  Congratulations!

...And THANK YOU!

Dec 19, 2008 03:25 PM
Jim Valentine
RE/MAX Realty Affiliates - Gardnerville, NV

Mirela,

Thank You for your comments!  Please fell free to post this or anything else we publish on your company blog.  We're all in this together and need to speak up and tell it like it is.  Sometimes we think it's easier to emphasize a point to a customer if its in writing.

Dec 19, 2008 08:28 PM