Winning the Hearts and Minds of Your Prospects

"Automatically Win the Hearts and Minds of Your Prospects and Customers and Generate a Never Ending Stream of Referrals"

Every small business owner knows that referrals are the best way to get customers. Referrals from customers come to you predisposed to do business with you because a friend or someone they trust referred them.

In fact, over 40% of the small business owners who recently participated in an Internet poll by MarketingBestPractices.com revealed that referrals brought them the biggest returns over other traditional marketing methods such as advertising, direct mail and networking.

Getting Referrals Can Be a Frustrating Task.
 

From my own experience and conversations with other small business owners, I know that getting people to refer your business can be difficult. Most business owners are too embarrassed or scared to ask for referrals and the majority of customers are too busy to remember to refer you. 

It sometimes gets annoying when you receive promises for referrals that never materialize or you give lots of referrals but get none in return. When you don’t have control over the referral process, it can be very frustrating task.

How to Get More Referrals

The number one method to getting more referrals is to simply develop a very close and personal relationship with your customer, so that when the time is right, they will remember and refer your business.

The very best way to develop a close bond with your customers is to keep in constant contact with them on a personal basis using greeting cards and postcards. This is not something new.

The Common Problem With Sending Greeting Cards

Once I learned this little-known technique for getting referrals, I helped many businesses implement a greeting card referral program with great success. But to be honest, it was very hard work. Many of my clients (and myself included) found it very difficult to hand write a greeting card every month. Not only was the sheer volume hard to keep up with, but even choosing the cards and keeping them in stock was a nightmare.

Solution - Send-Out-Cards

Send-out-cards is a on online greeting card company that allows you to send real cards through the regular mail. You use your handwritting and signature and even add photos. They put a real stamp on it and mail it for you all for about a buck. They have a built in contact manager, reminder system. You can create multiple card campaigns to keep in touch with clients over months and years. There is no minimum purchase requirements or mandatory subscriptions. You can even do custom cards like this; 

front

inside

It's Just a good old fashioned gretting card store, But its on-line.

Here’s How You Can Use the SendOutCards.com System to Get All the Referrals You Can Handle!

Have you ever wanted to send a card to someone but forget to do it or you simply didn’t have time to do it? Have you ever wanted to send a series of follow up notes to a business prospect or customer, but didn’t have a system to keep track of who and when to send it to? The SendOutCards.com system solves those problems.

When I meet someone at an event or when someone buys something from me I try to get the person’s name and address and sometimes even their birth date or anniversary date. I then put that information into the SendOutCards.com reminder system and when the date rolls around, the reminder tells me to send a personal card to them.

Next, I pick out an appropriate greeting card in the system (it has over 12,000 greeting cards), write a short note to the person, and then I click a button and it gets mailed.

Another extremely powerful way I use the SendOutCards.com system to get referrals is by sending my customers a 12-month follow up referral card program. I usually get an average of two referrals per customer using this system!

Here’s the way it works. I custom developed a set of six very unique referral card designs, which I had SendOutCards.com set up for me in the system. Then I set up a 12-step mailing campaign using a mix of referral cards, thank you cards, and holiday cards.

Now every time someone buys from me I enter their name into the system and attach my 12-step referral campaign to their name and push a button. That’s all I have to do.

At the beginning of each month, over the next 12 months, my customer gets a hand-written, personalized card from me. And the best part about it, is that it only costs me $12 to stay in touch with them for the next year, without lifting a finger.

Not Only Does this System Generate Referrals, But It Closes Sales!

Studies have shown that in most industries, sales are made after 5 - 8 contacts with your prospect.  Yet, the vast majority have NO system of follow up.  It's because following up has traditionally been a pain in the butt...until now.

If you can enter a name and address and push a button, you can launch an extensive follow up relationship building program with your prospects.  Imagine how this system could set you apart from every one else vying for your prospect's attention.

Results of an interesting poll on why people buy.  The number one reason why people buy, according to this poll, was because the buyers "liked and trusted their sales person."  "Liking" is the single most powerful element in a sales and referral relationship.  What better way to establish a powerful relationship of appreciation and trust than with a sequence of sincere greeting cards!

It's Easy It Is to Send a Card with this System!

Sending a card using the SendOutCards system is very easy.  All you need to do is follow these three simple steps:

STEP 1 - Login into the system and pick a card.

STEP 2 - Write a note to the person you're sending the card to.

STEP 3 - Preview it and then hit the send button.

No searching greet card stores for an appropriate card.  No stuffing envelopes.  No licking stamps.  No taking the cards to the post office box.

 If You Are a Bit Skeptical About Whether the Send Out Cards Referral System Really Works - - Read These Success Stories from
Professional Who Use the System

Real Estate: “We use the Send Out Cards System and it generates us quality referrals every month. One referral that

came from a greeting card generated us $29,380.00 US in commissions!

The system is extremely simple to use; it will save you time and money - it is very powerful.

Over the years we have tried just about everything and spent thousands on marketing, that never produced a dime. This system is simply the best we have ever used."

Real Estate: "I sent a "Welcome to the Neighbourhood" card to the new owner of the dry cleaning store in town. It was a gesture of goodwill only — it was not sent with the intention of generating business.

The new owner called me up and thanked me for the card. He said that I was the only one in town who had made such a friendly gesture. He told me that he was looking for property and was about to look for a real estate agent in the phone book, but since I had been so welcoming - he wanted to work with me.

That one card ended up bringing me over $6,000 in commissions. Send Out Cards really works!" 

Mike Poecker, Realtor

Mortgage Broker: “Not only do virtually all my clients call me for their next move, the amount of referrals I have received from them over the last year has doubled.”

 John Abbott, Mortgage Broker

Broker: “After adding the Send Out Cards Referral System to my marketing plan, I was able to sendpersonalized thank you cards to clients immediately after completing projects - and something exciting started to happen.

I began getting calls from my clients thanking me — for thanking them, and the referral rates began to climb. The buzz it’s creating is just amazing.

George Marsh, Broker