After working in this industry for 6 years, I have finally decided to do some "warm" calling. Up to this point, I have worked almost primarily By Referral Only. Now, I have been a pretty active person all my life...numerous sport activities, church, etc. I used word of mouth, attention to detail, and lots of hand written letters to people I networked with. Every year I have increased my loan volume, but I am at a point now that I want to make a significant increase and, well, ITS TIME!
I've started calling on Realtors or builders that I either know, know through someone else, see around quite a bit (example: CCAR, Chamber), or at some point closed on a transaction together when they were a seller agent. I'm not that mortgage guy that wants to work with JUST ANY REALTOR...not that "just any Realtors" is bad, I just believe 100% that you should work with people who fit your relationship type and philosophy type. After all, we spend more time working than any other activity in our life.
So, what is the number one thing most Realtors want from their trusted and exclusively referred lender alliance? LEADERSHIP?
This is sometimes where I don't fit into a realtor's alliance model. There has been too many lenders in this industry who simple don't "get'r done", and too many Realtors have been burned and can't "let go of the wheel" because of that. I'm sure that micro managing your lender works to a certain extent, but the ultimate scenario seems that it would be that the Realtor can have two "steering wheels", since there are two parts that need "driving" in a transaction...lending, and Realtor driven side. I have to have my own wheel, because I can't bring value to the relationship or alliance if I don't have the wheel. I don't think the Realtor or the lender get the highest rate of referral return from current and past clients if the lender is forced to be in submission to the Realtor. What is the number one action, activity, or quality that a successful realtor appreciates most in their transactions with their favorite alliance?
Comments(2)