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AgentGenius.com - Flat Rate is the Only Way to Fly by Jonathan Dalton

By
Real Estate Broker/Owner with Your Choice Realty of NC 3020206

My comments below are in response to the following blog post: http://agentgenius.com/?p=4134

Jonathan,

We charge upfront and it works. We provide excellent service and give customers a great value so our referral business is very strong. We implemented a "menu of services" 3 years ago and the public just loves it. For buyers, we charge a professional services fee and then give it back doubled at closing so the customer is rewarded for their loyalty.

These concepts are going to take a long time to penetrate the culture, but as older "traditional" agents and consumers exit the industry it will catch on. Just my humble (biased) opinion!

Thanks for writing to post - keep up the great work!

Regards,
Phillip Jones, Broker/Owner
Your Choice Real Estate, Inc.
151-18 College Drive
Orange Park, FL 32065
Phone: (904) 298-2679 Ext 501
Toll Free: (888) 490-0671 Ext 501
Fax: (866) 923-9990
Website: http://www.ycre.net

Take a moment to look at our new website! Now with online MLS entry & payment options!

Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

Changing the real estate fee from contingency fee paid on success to one of flat fee paid up front would require the change of the culture of real estate brokerage where the brokerage fee is paid from the proceeds of the negotiated sale.

I don't see it anywhere on the horizon.  Appraisal, tax laws, etc. will have to change too and that could be a lot harder than changing folks habits. 

Sep 03, 2008 09:48 AM
Russ Ravary ~ Metro Detroit Realtor call (248) 310-6239
Real Estate One - Commerce, MI
Michigan homes for sale ~ yesmyrealtor@gmail.com

It would take all of the real estate agents changing together to make this a success.  I don't think it will make a lot of agents change anytime soon

Sep 03, 2008 09:50 AM
New Jersey Real Estate James Boyer Morris, Essex & Union County NJ Realtor
RE/MAX Properties Unlimited, Real Estate - Morristown, NJ

In many states this "For buyers, we charge a professional services fee and then give it back doubled at closing so the customer is rewarded for their loyalty."  is considered to be a ethics violation.

To my way of thinking it is paying buyers to work with you.  not the way to build client loyalty, what will these same clients do if something changes and someone else offers to pay them more, they go to that someone else because these types of buyers are not considering the quality of the services you provide, only Money.

Sep 03, 2008 10:28 AM