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Dealing With Pocket Listings-- Comments Appreciated!

By Jon Purcell

Real Estate Agent with The Purcell Group

September 17, 2008 03:45 PM

I am looking for comments and suggestions on 'Pocket' Listings. I have a client who has a condo that cannot be put into the MLS until the end of November as per the contract. (New condo building, and they won't let you resell until 6 months after the closing). Ideally, we would like to have a contract in place and close on it the day after we are "allowed" to sell it. I'm looking for marketing ideas and techniques that will help me and my client achieve our goals. I do work in an office of almost 800 agents, and an affiliated office of two or three hundred more, so I would like to take advantage of that. Any thoughts you might have are greatly appreciated!

Thanks!

Jon

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Gail Robinson

William Raveis Real Estate - Southport, CT

CRS, GRI, e-PRO Fairfield County, CT

Jon, Does your office have an e-mail distribution system? If so, you should consider creating an HTML flyer with fabulous photos and sending it out to agents in your office and affiliated office via your office administrator. I do this all the time as my market area is one that tends to get ignored by agents on MLS. Some agents do this, but attach a PDF format flier. I don't think agents take the time to open up an attachment, which is why I send the e-mail formatted in HTML with photos and a description.

Sep 17, 2008 04:04 PM

Patrick Lambert

ALLY Real Estate - Waikoloa, HI

Hawaii Real Estate Expert

Blog it. Blog it here, blog it there. Put it on Craigslist, Trulia, Active Rain, Zillow. You can place the advertisements on all of these websites for free. Get it out there, get ahead of the game.

Sep 17, 2008 04:51 PM

Royal Goodman

Royalty Home Solutions - Madera, CA

"We Treat You Like a King"

Jon. I agree with above. Get it out there before anyone else. Get it sold before it is ready. Royal..

Sep 17, 2008 05:33 PM

Royal Goodman

Royalty Home Solutions - Madera, CA

"We Treat You Like a King"

Jon. I agree with above. Get it out there before anyone else. Get it sold before it is ready. Royal..

Sep 17, 2008 05:33 PM

Tony & Darcy Cannon

Aubrey and Associates Realty - Layton, UT

The C Team

Jon, I don't have much to add to Gail and Patrick's comments other than use your network. Talk and email to other offices, what ever you can do to get the word out to other Realtors! Good Luck!

Sep 17, 2008 05:34 PM

Cameron Novak

The Homefinding Center - 1000 Palms, CA

Real Estate Broker since 2008

Contract says you "can't sell" for 6 months. Does it also say you cannot MARKET it?

Cameron Novak
Corona Real Estate Broker - Short Sale Specialist
The Homefinding Center^TM
Corona, California
951-212-7479

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