Special offer

Faux Staging - My Latest Nutty Idea

By
Real Estate Agent with Keller Williams Real Estate RS301772

My husband has an almost Pavlovian response to the magic words "Honey, I have an idea!" 

A sharp intake of breath, eyes rolling backward, and a desperate "oh no..." muttered just loudly enough for me to hear.  Poor honey.  He does suffer through one crazy scheme after another, I guess. 

As a real estate agent, I would hope that my clients would have a completely different response to my magic words. (I promise not to call them "Honey" - maybe that's the problem.  Maybe Honey will take me more seriously if I address him as Mr. Rice when announcing my latest scheme...)  

I have come up with all sorts of cool ideas, many of them gleaned either from watching too much HGTV, or late night blog reading adventures.

I love the idea of staging.  I also know that in some markets it is a difficult thing to get people to do - either they flat out refuse to change their home, or they are stubbornly unconvinced that it will work.

At any rate, we all know that there is hidden potential in many homes that are suffering from being dated, or cluttered.  I grow frustrated when I see pictures in the MLS of cluttered bathroom counters or kitchens hidden behind dish drainers, canister sets, toaster ovens, and the like.  Sure, sometimes you can blame the agent for not arranging for a "photo shoot", but I happen to know there are a lot of stubborn sellers out there too. 

One day in the office I had some time on my hands and I "recreated" a cluttered kitchen in my graphics program.  The change was dramatic; the kitchen looked twice the size! (All I did was use the clone brush on an empty spot of counter top and cover everything up.  Then I did the same with sections of the wall.)  The results though are hardly professional; I'd never show this picture to a client...they'd think some dork had too much time on her hands. (ahem).

Anyway, I got to thinking about those computer programs that kitchen remodeling centers have, that will spit out a new design of your kitchen, with new counters and cabinets.

Wouldn't it be cool, if you were viewing a house with a hideous kitchen, and were able to whip out a printout of what the kitchen would look like, and a rough estimate (emphasize rough and estimate) of what it may cost.  Let the buyers know that it is in no way a guarantee of cost but a rough idea.  Would something like this help encourage a buyer, sitting on the fence because of an ugly kitchen, to make an offer once the hidden potential has been unveiled?

For instance, take the two examples I have posted below. I used an online design program to create the two images below of a kitchen - fictitious, yes, but certainly based on actual kitchens I've seen in the Poconos:

Ugly Kitchen

Note:  I added the harvest gold dishwasher, the flouncy curtains, the orange counter, avacado fridge, and 1970s accessories in Paint Shop Pro.  We can assume that the floor is ugly linoleum tiles that have seen better days.

Next, I have a modernized version of this kitchen:

Wouldn't it be cool to whip this out and sell someone on the house?

Anyway, this is the sort of stuff my poor hubby is subject to, 24/7.  I think he's relieved that I can air some of my ideas here, and give him a break.   

 

 

 


Faux Staging, ©Copyright 2007 by Karen E. Rice. All rights reserved.

Posted by

Homes For Sale & Local Info for Pike County, Wayne County, & Lake Wallenpaupack in Northeast PA.

Website


Karen Rice Facebook Page Karen Rice's Tweets Karen Rice Instagram Page Karen Rice Pinterest Page Karen Rice LinkedIn Karen Rice YouTube

Karen Rice (that's me!) lists & sells in Tanglwood, Wallenpaupack Lake Estates, Hideout, Indian Rocks, Masthope, Fawn Lake, Tink Wig, Woodland Hills, Walker Lake, Hemlock Farms, & more in Pike & Wayne County.

Rachel Alexander
Intrepid Realty - Gardnerville, NV

Cool pics.  Great idea.  What's the online design program you are using, if you don't mind my asking?

 

Rachel Alexander

Lake Tahoe, NV 

 

Apr 06, 2007 04:04 PM
Stefan Scholl
Buyer's Broker of Northern Michigan, LLC - Petoskey, MI
Northern Michigan Real Estate
Very creative idea, Karen.  Virtual staging.  I think that this could gain some traction.  I do think that this would be something that could be helpful for a buyer to visualize otherwise hidden or unimagined potential. 
Apr 06, 2007 04:33 PM
Laurie Manny
Long Beach CA Real Estate - Long Beach, CA

Excellent Idea Karen.  It is good to think outside of the box.  I think many buyers would benefit from visual aids like this.  What software did you use?

 


 

Apr 06, 2007 06:48 PM
Melody Young
Milestone Motoring - Auto Broker/Dealer - Westlake Village, CA
Auto Broker-Milestone Motoring

I think many people have no vision.  Being able to help them see the potential will really help you close the deal.  Well done.

Apr 06, 2007 06:54 PM
ARDELL DellaLoggia
Better Properties Seattle - Kirkland, WA
Barbara Corcoran did a segment using virtual staging for New York apartments.  Someone asked me how she did it, but I don't know of a program like that.
Apr 06, 2007 10:10 PM
Karen Rice Keller Williams Real Est
Keller Williams Real Estate - Hawley, PA
Northeast PA & Lake Wallenpaupack Home Sales

Wow!  I got a star!! Thank you! :)

I used the online 3D designer at http://www.merillot.com.  It took me a long time, too. LOL.  It would not be a practical thing to do "on the spot"; I would have to preview the home beforehand.   

I am thinking about purchasing a kitchen design program but I would have to try it first.  Hubby has 3D Home Architect, and it's hard to figure out... 

Apr 07, 2007 01:21 AM
Danny Smith
DISCOVER TEXAS HOMES - Round Rock, TX
Looks and sounds pretty neat to me. How about going a little farther and adding some color or pattern to the two chairs in the foreground?
Apr 07, 2007 01:21 AM
Karen Rice Keller Williams Real Est
Keller Williams Real Estate - Hawley, PA
Northeast PA & Lake Wallenpaupack Home Sales

Thanks Danny.

Yep, I could do that - with enough time and patience I could do a lot..  LOL.

I meant to say in my other comment, this idea was inspired by a TV show on HGTV - this guy went around with his laptop and showed the clients what the house would look like with various changes.  His software was very good and very high tech though - my friend who is in the kitchen remodeling business said his software cost $10,000!!!  I was flabbergasted, to say the least!   

Apr 07, 2007 01:25 AM
Timothy Schwartz
Century 21 Mack Morris Iris Lurie - Marlboro Twp, NJ
Karen, how long does it take to design a room in the software?  I experimented with floor plans but the learning curve and effort were not worth it.
Apr 07, 2007 03:26 PM
Karen Rice Keller Williams Real Est
Keller Williams Real Estate - Hawley, PA
Northeast PA & Lake Wallenpaupack Home Sales

Tim, the 3D designer that I used didn't take that long, but I had to capture the image and open it up in Paint Shop Pro to add the orange counter, dated appliance colors, the curtains, and some of the junk.  The fact that the counter really is respectably clutter-free shows you that last night, my tolerance for putzing around was wearing thin.  LOL.  Granted, if this were for an actual client, I would not have to create the "before" picture - I made that simply for illustrating my point in the blog.

The "modern version" didn't take me long at all, I just used one of their prefab templates.

My background in fooling around with graphics certainly helped; but I am going to be on the look-out for some user-friendly software programs that may enable me to easily create a reasonable facsimile of a "new" kitchen  - or I may just take measurements and ask my buddy in the kitchen store to run it through his computer for me, if he has time.

I have been thinking I could him a fee to create these "picture estimates" for me, if I feel the project has merit - he will get paid  for his effort, and he may also have a client prospect at the same time. 

Apr 07, 2007 03:37 PM
Ashley Drake Gephart
Drake Intel Group - Albuquerque, NM
I love this idea. The butter churn is hysterical! I did something like this for a townhouse I was looking at for myself but I hadn't thought to do it for my clients.  I have a house right now that could use just this sort of "virtual" makeover to help it sell.
Apr 08, 2007 07:29 AM
Karen Rice Keller Williams Real Est
Keller Williams Real Estate - Hawley, PA
Northeast PA & Lake Wallenpaupack Home Sales
LOL The butter churn is in honor of my late mother.  She got one at a yard sale one time and was just tickled to death with it - almost as if it were a real antique instead of a cheezy 1972 knock-off.  LOL
Apr 08, 2007 08:45 AM
Sandra Scott
DPR Realty - Payson, AZ
REALTOR of Choice! Payson, Pine & Strawberry, AZ

Great idea.  I've thought about this myself, so I think you're BRILLIANT! 

Sep 19, 2009 04:35 PM