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Guerilla Marketing

By Lara O'Keefe

Real Estate Agent with North Texas Home Finders 0462649

September 28, 2008 10:53 AM

Guerilla marketing evokes an emotional response to gain attention!

Baxter Rose Nose

This picture, for example, is my dog Baxter. It makes people think "awww how cute," but with the right tag line it can make you think about moving out of an apartment, getting a bigger yard, or even the American dream of 2.5 kids and a dog.

Possible tag lines for this photo:

"Need a new woof?"

"Gardening advice?"

"Sprinkler system included!"

It needs to stand out as different in order to be noticed. The text should be concise and to the point and of course include contact information.

Include a "call to action." For example, "call now about special pricing" or "email today for a move in gift." Anything that gets them to contact you before they are distracted by the next shiny object.

Use humor when possible. Be careful to ensure that it is appropriate for your target market.

Hair

The image to the right evokes an entirely different kind of emotional response.

Possible tag lines for this photo:

"Stressed about selling your home?"

"You want HOW much for this great house?"

"Need a stress free Real Estate experience?"

You can see how fun it can be to come up with clever tag lines!

Of course once you have gotten their attention, you mention a few (no more than 5) bullet points of why they should solicit your services.

This kind of "guerilla marketing" is very popular amongst the younger buyers. It seems they need the wow factor to pay more than a few minutes of their multi-tasking attention to it.

lmo

For more information please contact Lara O'Keefe at 972.838.9156 or visit Hunter's Creek.

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Laurie Logan

Keller Williams Realty, Inc., Broker Associate - Madison, WI

South Central WI Real Estate

Hey Lara,

You said it! We live in a video game, nintendo, wii world now. It is hard enough to get someone's attention, then you need to keep their attention, then you need to get them to do something!!

Oct 04, 2008 02:10 PM

Lara O'Keefe

North Texas Home Finders - McKinney, TX

Chris, our dogs know "bad dog" too and they act all guilty. My parents Dalmation used to smile at you with a cheesey grin if you asked him, "who did that?" Too funny.

Oct 05, 2008 08:08 AM

Laurie, you said it! Maybe we can get rich creating a video game form of marketing post card ... hmmm.

Oct 05, 2008 08:09 AM

Tosha Tate-Dickson

Finair Management Group Inc. - South Holland, IL

Laurie, thanks for sharing these great tip ~ I'll definitely keep them in mind when introducing myself/services to Realtors:-)

Oct 06, 2008 02:24 AM

Tosha, thanks for stopping by. Best of luck with your realtor marketing :-)

Oct 06, 2008 06:37 AM

Terri Hayley

Legit Agents - Prosper, TX

Where Texas Charm Meets New Home Expertise

Lara,

Thanks for the post. It reminds me - we went to Jack in the Box once (of all places) and the guy there at the window told us a riddle and asked us to solve it while we waited for our food. We were in a big line at the drive-thru and he gave us our food. We couldn't figure it out, so we asked him for the answer. He said, you'll just have to come back next time to find out and wouldn't tell us!! Cars are backed up behind us, so we have to go. I wonder how many times he's used that and made it work? Dying of curiousity, we googled it when we got home. But, I'll bet he gets many repeat customers that way. I've remembered all this time and it's in Plano - not even by the house or office!

Thanks! :)

Oct 06, 2008 11:05 AM

Terri, that is so funny! How cool that the guy at Jack in the Box went above and beyond to make your experience memorable and fun.

Oct 07, 2008 07:12 AM

Karen Anne Stone

New Home Hunters of Fort Worth and Tarrant County - Fort Worth, TX

Fort Worth Real Estate

Lara: It appears that the person with the wild hair-do... has the same hairdresser as I have been going to for years. Just a little more picking... and a little more spray... and it would look much better. :)

Oct 15, 2008 07:19 PM

Karen Anne, that's so funny! You would have to have a special kind of car t o fit all that hair in.

Oct 17, 2008 05:23 AM

Georgie Hunter R(S) 58089

Hawai'i Life Real Estate Brokers - Haiku, HI

Maui Real Estate sales and lifestyle info

Those would both make good postcards for mail outs. Good tips for the younger generation. And of course an adorable puppy!

Oct 18, 2008 11:05 AM

Thanks Georgina! I have used the puppy picture for a lot of post cards. It seems to get people's attention.

Oct 18, 2008 11:08 AM

Russel Ray, San Diego Business & Marketing Consultant & Photographer

Russel Ray - San Diego State University, CA

I have another one for your cute dog: "Who were those flowers for?"

I've been specializing in Guerrilla Marketing for the self-employed, small businesses, and small departments of otherwise large corporations since 1984 when the original book was published by Jay Conrad Levinson, the Father of Guerrilla Marketing. It's great!

Oct 19, 2008 05:53 AM

Thanks Russel! That's a great tag line!

Oct 19, 2008 07:33 AM

Ryan Shaughnessy

PREA Signature Realty - www.preasignaturerealty.com - Saint Louis, MO

Broker/Attorney - Your Lafayette Square Real Estate Partner

Love the photographs... A catchy tag line or a unusual photograph gets you noticed. One of the most effective print ads for a home builder that I have seen showed two dogs in a car. I don't remember the tag line but I do remember the photograph and the fact that the ad didn't tell much about the property itself. Their telephone rang off the hook. Sometimes it literally pays to think out of the box, try something new and dare to be different.

Oct 19, 2008 10:45 AM

Ryan, that sounds like a great ad! I'll keep my eyes open for some more out of the box marketing ideas.

Oct 20, 2008 08:26 AM

Roland Woodworth

Blue Cord Realty - Clarksville, TN

Blue Cord Realty

Great post Lara..... You can come up with alot of great tags on those pictures...

Oct 20, 2008 05:51 PM

Brenda Harmon

Century 21 Beal, Inc College Station, Texas - College Station, TX

I like people that think outside the box. I don't like to read long websites. I like bullets.

Oct 20, 2008 07:28 PM

Roland - I'm glad you enjoyed it. The pictures are pretty fun.

Brenda - yes, bullets are better and I'm way out of the box. We are just all pulled so many different directions today that you have to grab their attention with short and sweet.

Oct 21, 2008 12:00 PM

Tanya Venable

Orlando, FL

SEO, Mobile SEO, and Internet Marketing Consultant

Lara -- great pics! I am not sure how I have been missing your blogs, so I am glad I found this one. That last pic is hilarious.

Nov 06, 2008 11:21 AM

Thanks Tanya! She looks how I feel some days!

Nov 07, 2008 04:00 AM

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