Usually we're told and taught not to talk about people but I want to give you a reason to have people talking about you and you liking it!
I recently came across a site that mentioned the word talkability and another that talked about Word of Mouth Marketing. What are they and how can they help you increase your business? They both relate to the ease of which a product, person or service can be talked about and recommended.
Everyone who is interested in marketing themselves and their services wants positive word of mouth marketing. Who wouldn't want to generate a buzz about the services they provide their clients? So having "talkability" means that people are talking about you and the services you provide.
This can lead to: • Referrals • New Clients • Recommendations
Ever hear or come across a product or service that you couldn't wait to tell everyone about?
So how do you go about making this happen for you and the services you provide?
Provide something unique. Ask yourself - if I was in the process of getting ready to sell my home and was meeting with several agents to determine who I will list with - what would I consider remarkable about this agent's services? (Would you hire you?)
Turn off that negative, doubting voice of yours - you know the one that that tells you "this will never work" and focus on "what if" this does works.
Think about some of the unique things you can offer in your area that you or no one else is offering right now.
Examples:
- Offering town tours to clients relocating to your area
- Home buying seminars
- Staging consultations
- Add some of your own ideas
What are you going to do to market these ideas?
I challenge you to tap into that imagination of yours - you know, the part of you that comes up with your creative, witty blog titles. Think about it, by simply putting some ideas together and possibly using one of them you have gained and increased your chances of being talked about and improving your business and the overall way you approach marketing.
Get others talking about you - generate a buzz. Remember how valuable your Sphere of Influence can be in helping you generate a buzz - they already know about the services you provide. Share with them some of the new things you are doing by inviting them to visit your website, your blog or send them a note about a new service asking them if they know someone who could benefit.
Want to share something unique that is working in your market?
How about this one:http://activerain.com/blogsview/660951/A-Different-Kind-of
While this may not be your style, look at the excitement, buzz and talkability this real estate agent has generated.
If this post achieves anything I want it to be that it encourages you to reach outside yourself, the norm and try something new that might just work. You won't know unless you try.
So do you want to be talked about? Are you going to try something new?
Feel free to share your thoughts about this post and if it's prompted you to change how you will increase your Word of Mouth Marketing(Talkability.) (it's ok to keep your idea a secret for now but I do hope it prompts you to write your own blog about your success)
Other helpful resources (previous blogs):
- Do you have the wrong image? - http://activerain.com/blogsview/725558/Do-you-have-the
- Who else wants these 5 top Real Estate Marketing Tools? - http://activerain.com/blogsview/725375/Who-else-wants-these
- Do you have a marketing strategy? Here are 3 simple tips - http://activerain.com/blogsview/716938/Do-you-have-a
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