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Creating Google Listing Maps: Part One

By
Services for Real Estate Pros with Compelling Media + Design

Customized, Branded Maps For Your Clients

It's been almost two weeks since Google announced the "My Maps" addition to Google Maps, and I've had a chance to create several of these custom maps on behalf of my clients. They're easy to make and you can learn on the fly.

This is a great tool for real estate agents to use and show your clients. Create a personalized map to show where your office is, identify current listings, or highlight community landmarks, schools and points of interest. You can also convert your map to a Google Earth file.

Google Map Sample 

These new features are a great addition to Google Maps - the best mapping web site for the masses that I've found. Now with the ability to save and add information with placemarks, it's a much more comprehensive and useful product.

Because it's editable, you can create a map and continue to build upon it in the future.

For a real estate listings map, this is an essential feature. As listings get sold, delete the placemark. As new listings come on the market, add a new placemark.


Getting Started

Google_map_tab_2

To create a customized Map, you must have a Google Account. After you've logged in, go to Google Maps and you can access the My Maps feature by clicking on the right tab within the left side panel.

Click on "create a new map" link and you're ready to get started.

For the purposes of this post, I'll be referring to a map I created for a real estate client based in my home town of Halifax, NS. The map can be found here

The first step is to name your map with a "Title". I called this map "Halifax Real Estate" - primarily because I'd love for this to show up (for my client) on a Google search of the same term. This map will be used as an ongoing marketing tool, linked from several web sites, so the title is appropriate for traffic specifically directed to this map, and also if someone stumbles across it.

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Ann Cummings
RE/MAX Shoreline - NH and Maine - Portsmouth, NH
Portsmouth NH Real Estate Preferrable Agent

Jason - this is pretty cool, and I like that you linked the map so we could go see it.  Love the way that looks and I really like that you can have the addresses on the left that correspond with house icons on the map itself.  Thanks for sharing this.

Ann

Apr 16, 2007 12:25 PM
Jennifer Fivelsdal
JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571 - Rhinebeck, NY
Mid Hudson Valley real estate connection

Jason-

This is really useful information it was nice of you to take the time to share with us.

Apr 16, 2007 12:30 PM
Jason Todd
Compelling Media + Design - Halifax, NS

Thanks Ann

I'll be getting into the fun stuff in the next post - setting up placemarks, adding content and information, making the maps more interactive, etc.

Thanks for reading - jason

Apr 16, 2007 12:32 PM
Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News
Thanks for the tutorial.  I had played with this last week but this will make it much easier.
Apr 16, 2007 12:34 PM
Sharon Simms
Coastal Properties Group International - Christie's International - Saint Petersburg, FL
St. Petersburg FL - CRS CIPS CLHMS RSPS
Thanks, Jason. I've sent this on to our team mapmaker.
Apr 16, 2007 01:13 PM
Rob Johnson
Simms Team - Coastal Properties Group - Saint Petersburg, FL
CLHMS, ABR, e-PRO, CSP
Can you add a photo to the information at a specific landmark (i.e. house photo)?
Apr 16, 2007 02:10 PM
Shaun McLane
Ekday Realty - Opening Dec 2007 - Windermere, FL
Great post Jason. I've been working up a map since the big G made the announcement. Pretty exciting stuff considering how difficult of a task this was just a few weeks ago. I imagine we'll start seeing tons of these pop up on RE sites, and wouldn't be surprised if it becomes adopted as somewhat of a norm that buyers start to expect.
Apr 16, 2007 02:12 PM
Jason Todd
Compelling Media + Design - Halifax, NS

Thanks for the positive responses - I hope everyone has fun making some maps.

Rob - you can add photos at a specific placemark - like a property photo on a listings map, or a school or local landmark - and then place it on the map pretty much exactly where you want it to go.

I'll get into using the placemarks in the next post - there's lots of features, and I'm still discovering some cool new uses, and there are lots of possible real estate applications...

Community Map - with schools, parks, day care, shopping...
Recently Sold Map - convert your placemarks to "sold" after the deals have closed - great for showing your clients that you're active in the area
Client Specific - up the ante with a "custom, client specific map" - if you know your client loves to golf, show them where the local golf course's are... if they like to sail, put placemarks on all the marina's within half an hour's drive...

These kinds of maps could be especially efffective for people relocating to a new city or town, and who wouldn't love a personalized map called "The ______ Family Moves to _______".

cheers
jason

 

Apr 16, 2007 03:46 PM