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So...exacty WHEN do I jump off the cliff?

By
Home Stager with Capital Style Home Staging

Years ago, my husband and I held hands and jumped off a cliff.  By that, I mean we ditched our lucrative careers, sold our house,  tucked our 4 year old under our arms and ran off to Central Virginia to play at running a B&B.  After 11 years of back- and spirit-breaking work, two more children, and nearly starving to death, we moved back north.  We slowly re-engineered ourselves, started bringing in money, and are now properly and firmly re-ensconced in the bosom of American Capitalism, mortgages, and four car insurance payments.

Then this "staging" thing happened to me.  It's difficult to explain how it happened, but, it did.  So here I am, eight years into a corporate career with a steady paycheck, grumpy co-workers, and a grizzly commute.  This has been and continues to be creative pergatory, and I'm just about done repenting for my past sins; not that I'm NOT committing new ones, mind you.

So when, exactly, do I ditch THIS career, and go full speed into staging?  Design is all I think about, client marketing is all I want to do, and I'm stuck; unable to fully create, market, expand, and practice my craft.  If I quit the job in favor of all these lovely and difficult tasks, I risk the starving-to-death thing again.  If I stay where I am to keep the paycheck, I'll never get this career off the ground.

Anyone have experience and advice to offer on exactly when I should jump off this next cliff?

Sheron Cardin
California Moods Inc - Selma, CA
ARTIST - A Home Stager/Sellers Best Friend!
Jaynee - we hear ya! Don't people in corporate America sell their homes? I would start right where you are and market the heck out of it. And maybe sell a couple of those cars...
Apr 18, 2007 08:28 AM
Sandra Hughes
Redesigned Spaces - Northern Virginia - Fairfax, VA
Redesigned Spaces - Fairfax County, Virginia
You ditch your current career in favor of your staging career when you can support yourself/family.  You need to figure what it the bottom dollar amount you need in order to quit and market yourself full time.  I feel your pain.
Apr 18, 2007 08:31 AM
Yvonne Root
rooms b.y. root - Prescott, AZ
Home Stager - Northern Arizona

Jaynee, I simply couldn't see the way over the cliff this time either. So I said to my boss, "I love ya Boss, but I'm getting burned out here. What do you think about keeping me on part time until I can get this business up and rolling?" That is where I am right now. Still working part time and working on the marketing.

We have owned 6 businesses during our married life. Four were quite successful. One was the worst flop anyone ever experienced in business. And now the sixth is yet to be judged. I do know I learned from all the businesses we had but I learned more from the failure than all the other four put together.

Perhaps I'm incorrect but I believe the very most important part of any service business like ours is MARKETING. Are you able to do the marketing stuff while you continue to work? Is it possible to work only part time? Just thinking. 

Apr 18, 2007 08:59 AM
Veronica Harbert
Select Home Staging - Denver, CO
Select Home Staging

Hey Jaynee,

I jumped off the cliff myself in 2006 and I haven't looked back. I got tired of earning money for other people. I got tired of having my spirit crushed. I had enough and feel I got the "call". And I love what I am doing. My situation is different from a lot of people. I had a pile of cash and I have no kids. I have a supportive husband who is getting ready to start another career himself. And I have a higher tolerance for risk than most people. I'm used to doing triple gainers off the cliff...it's my preferred method of shaking things up!

But you've been there before. You know what it feels like and you'll have to decide if you're ready to jump. Maybe you only do it part- time as Sandra suggests? Maybe doing some staging work helps with the burnout you're experiencing? Setting up your portfolio, deciding on your business plan and creating your marketing plan takes enough time that you could conceivably get that going first while continue working full time. That would give you some time to earn an income while you lay the foundation for your new business. 

A few things to chew on:

-The start-up costs for home staging are nothing like owning a B&B. As long as you don't ditch a ton of money into accessories and furniture, you can get things going relatively cheaply.

-Since the barriers to entry are low, there are new entrants into the market every day. That just means that you have to stay on your feet and be competitive. I think the staging community in Active Rain has more than doubled since I joined a scant 4 months ago.

-In many markets, the staging business has yet to catch on fully, meaning that you spend a lot of time marketing to educate the general public and our friends in real estate. 

You've come to the right place if you're thinking of this staging thing as a full-time career. There are lots of people willing to share their experience!

Good luck with your decision!

Veronica

Select Home Staging

Denver, Colorado

www.selecthomestaging.com 

Apr 18, 2007 09:39 AM
Eva Rivera
Decorating Flavor - Fairfield, CA

Hi Jaynee,

I felt all of the emotions that you are feeling right now...and more.  I worked on my brochures, website format, forms, pricing and stationary while working full time, then took the leap to part time (while they looked for my replacement)........then jumped last year.  It has been the best thing that I ever did and I haven't regretted it for a minute.  My family is happy that I am around more and I am happier in general.  Having your family back you up is a great help because even if you have to switch from steak to hamburger for a few months you will not feel as guilty with them being on board.

Apr 18, 2007 11:35 AM
Kathleen "Kathy" Holbrook
Waterfront Realty Group Inc & SW Florida Realty Staging - Naples, FL

I had the same emotion but was more pushed than jumped. The stress of toting the corporate basket and filling it by "making money for someone else"  helped me with my decision. I worked for someone else for 20 years and now found out how little my years meant. So I am excited about my Last Career.

 I agree with Sandra that you should figure out what you can live on or without, then do the leap of design faith. What we do is unique, enough and with the marketing experience you have, you will get along just fine.

So this is a jump of faith....   so go ahead start your last career too...

 

Kathy

Apr 18, 2007 12:22 PM
Joni Van Deventer
RoomByRoomRedesign - Midland, TX
RoomByRoomRedesign
Jaynee:  According to statistics and the testimonies of successful people you made a good professional move.  You have to dive in, jump off or take a risk.  I love Anthony Robbins and listen to his tapes often to get me motivated.  He always says that successful people have to make a change in their professinal and personal lives to get the most impact and you know it's  true.  I have had some really great support here in the Rain, Sheron always comes to mind, she has had and still has an interesting career.  There are so many in AR that have been exactly where you are.  I have had more client's this year than last and I will keep the mindset that there will be even more, so hang in there.  You said you couldn't keep "design" out of your head, that's all you think about; 4 words ---Welcome to the Club!  Go for it.
Apr 18, 2007 03:28 PM
Val Allocco
Staged 2 Sell New York & Long Island - Northport, NY
HSE; ASHSR - Home Stager, for Manhattan, Brooklyn & Long Island

Jaynee,

It ISN'T EASY, but you can do both - for now.  It will take a lot of discipline and mucho mulit-tasking, but if you work your 'day job' and then go home and give your 'dream job' at least a few hours a night, you can start to create the business of your dreams.  You will have to give up your 'free' weekends in favor of visiting Open Houses and meeting realtors.  After work you will have to do online networking (Active Rain) and business planning.  You will have to work twice as hard as the other stagers of Active Rain because you will be doing 'double duty'.

Contact me through AR and I'll be happy to share my experiences in growing my business.

VAL

Apr 18, 2007 03:34 PM
Lori Kim Polk
Premiere Home Staging : Home Staging Services - Roseville, CA
Home Stager - Roseville, Sacramento

I too have two jobs.  I am a teacher by day and a Stager afterschool and on the weekends. Luckly, I quess, my kids are grown, and I don't have a husband right now. So I put forth lots and lots of time building my biz.  My very first year of Staging, I reinvested every dime into Inventory and marketing.  Things really didn't start to take off until my second year.  I have 3 other Stagers here that work with me on my team, so if I a client needs something done during the day, I have one of them cover for me.  It works out great.  I plan on retiring from teaching in 4 years.... or, if my Staging matches my income... then I am outa' there :)

Don't quit your day job just yet.

Apr 18, 2007 04:04 PM
Jaynee Acevedo
Capital Style Home Staging - Kensington, MD
Capital Style Home Staging

You are all AWESOME to take the time for such detailed and personal responses.  Your collective responses mirror my feelings exactly:  I need to continue writing my business plan, continue building a website, continue formulating the identity of my business, decide where the "boundaries" are, etc. WHILE I KEEP THE PAYCHECK.  I'm also active in local professional chapters, and am working to build a network of realtor/mortgage folk locally.  Luckily, I have the luxuries of family support and a job that has some quiet time associated with it.  I guess I'm more itchy than anything.  With three children (two of whom drive two of those four cars) at home and still lots of volunteering, it's just difficult to carve out the time for the thing I want and love most.  I assume that the winds and seas will converge at some point to tell me it's time to jump.  Being patient is the problem.

I bow to each of you in thanks, and look forward to continuing my growth through your words. 

Warm Regards.....Jaynee

Apr 19, 2007 12:38 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher
Hi Jaynee, I think we ALL relate to your post.  I can only speak for myself but I had my website up and running (and not much else) when I left my "corporate" job---and insurance benefits.  I felt as if it were my "now or never" moment meaning I could have gone to another job I disliked just as much or taken the leap.  And had more then a few lean years but honestly have never regretted it!!
Apr 19, 2007 02:18 AM
Home Staging
Reston, VA

Jaynee - I think most of us here want to scream JUMP JUMP and take us with you.  But, the reality of life holds us back....be patient a little while longer until staging brings you a regular income and you feel comfortable that you can survive and take care of your needs.  You will know when it is time :-)

All the best.

Apr 19, 2007 02:21 AM
Wayne B. Pruner
Oregon First - Tigard, OR
Tigard Oregon Homes for Sale, Realtor, GRI
Start your business part time, NOW. You have the passion , now learn marketing. It will need to be one of your very best skills. Good Luck.
Apr 21, 2007 01:02 PM