To be successful in any business you must have a business plan, and our industry is no exception. There are four key areas I would challenge you to consider:
1. Vision
A forward looking written statement as to where you want to be. For example sit down at the kitchen table with your significant other and decide how much money you want to make in the next 12 months. The keyword being want not will make. MLK shared his "I have a dream" speech and JFK challenged the country to be the first on the moon. Your vision should be equally as challenging.
2. A written business plan:
Unfortunately most of us spend more time planning our vacation then we do our business. If we know our visison then a business plan is just working it backwards and detailing the activities that we must do to make our vision happen. Write the activities down, that way you have a better chance to succeed. Build in a system of accountability, ask someone maybe your boss to hold you accountable for the targets that you set for yourself. Accountability is a powerful tool that allows us all to reach our potential.
3. Manage Change
The world is always changing and the individuals that not only realize this but use it to their advantage will turn change in to opportunity. The Internet is part of that change, you reading or writing a Blog is great testimony to you grasping change. Are you signed up at Linkedin, Face Book or My Space?
4. Customer Focus
This sets you a part from your peers and your competition. WOW every potential customer like they are your last customer. Kill them with service, and they will treat you well EVEN if they are not buying immediately. They will be so impressed that they will refer you to their social network and eventually may even buy from you.
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