Introduction / The Question:
In a recent blog post of mine, 2009 SEO and Web Design Tips - Introduction, the following question was asked by Pensacola Real Estate - Team Sandy Blanton Realty, Inc.:
If you were to suggest a link building service, who would you use? I'm all about improving our rank on Google but I don't want to do so with the risk of being frowned upon and actually creating a negative result. Is it best to avoid these all together?
Answer:
If you are asking the same questions, you are on the right track. It is good to be weary of link-building and "SEO" professional. I will most likely be posting a new blog entry to answer these questions in-depth but I won't keep you waiting on the main points. All-in-all I would encourage you to learn how to link-build in an SEO/Google friendly way on your own. Submitting to relevant and reliable directories is the best way to do this. However, there are some SEO/Link-building companies out there that know how to do this the right way and not anger Google. One of them would be http://www.submitedge.com/; they focus on directories that are relevant to you. Another is http://www.linkassure.com/. Make sure you don't go with a company that will submit you to directories, or otherwise linkbuild, from websites that don't match your industry or purpose. For instance: a link from a UT Football sports fan website that has a high degree of traffic would not help you nearly as much as a link from realtor.com directory. Additionally, multiple links from unrelated sites will be looked at as "link farming" and will make you drop in rankings. There are also companies out there that specifically target your competitors by building poor links to them in massive quantities so that they will be penalized and drop in the rankings. It's good to keep SEO professionals on your side 8-). A Web Design Company - Where the grass is always greener. 
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