Special offer

Why, Oh Why Didn't Your House Sell?

By
Real Estate Agent with RE/MAX four seasons realty limited

Today, we present another guest post written by my ever-so-talented assistant, Chris. (She sure writes better than I do!)  It was precipitated by showing her the picture below of a laneway of a chalet in Blue Mountain that I tried to show.  The four foot icy snowbank was a show stopper.  How can you sell a house you can't even get into? 

Here, just a few more dead honest reasons why maybe your house didn't sell:

1. This is a ski area, we know.  People also like to snow-shoe around here.  Buyers, however, do not come to a showing expecting to have to use their snowboard, skis or snow-shoes to get into your home for a showing.  FIRST IMPRESSIONS MATTER-get that walkway shoveled.  If you don't, please make sure your liability insurance is up-to-date.

2. Although your 36 year old son's kindergarten drawings may be of great interest to you, most buyers would prefer not to see them during a showing at your house:  DECLUTTER

3. To you and yours, your home is priceless, just like in one of those Credit Card commercials, but to prospective buyers, being 25% overpriced just isn't just the seller adding in some negotiating-wiggle room - it's sheer madness:  PRICE YOUR HOUSE RIGHT FOR THIS MARKET!

4. Speaking of the market, about 1 in 3 houses are selling.  Guess what - that puts buyers in the driver's seat, not sellers.  Do everything you can to attract buyers, because IT'S A BUYER'S MARKET!  You can be part of the 70% of listings which are for sale or you can be part of the 30% that are sold.  Which appeals to you?

5. There is a lot of information about everything on the internet.  There are a lot of people you know who think they know everything about real estate. Knowledge is a great thing, but a LITTLE knowledge is a DANGEROUS thing.  Even though your aunt's second cousin's sister is a mortgage broker in Calgary and she thinks you should be listing your Blue Mountain chalet for $600,000 when your home is probably more realistically worth $350,000, this might not be good advice for you to follow.  Your local REALTORS® have experience in the local market and can provide you with some appropriate guidance.  This is one of those cases when it may make more sense to LISTEN TO YOUR REALTOR® instead of your mother, brother, neighbour, uncle, bar tender, dentist... 

6. There is an old adage, "cleanliness is next to godliness."  Well, you may think that toast bits on the carpet, greasy finger prints on the wallpaper, beads circa 1970 hanging in front of a cupboard where a door should be and dog poop on the walkway are not a big deal, but to most buyers, they are.  TIDY up, CLEAN up, and TOUCH up.  Modernize where you can.

7. Lenders of mortgage money are tightening up their criteria for approving people for financing.  If you're lucky enough to receive an offer on your listed home, work with it seriously.  Don't let your ego get in the way.  PREAPPROVED BUYERS - we like them... we like them very, very much!

8. Smoking. If you're a smoker, you are most likely in denial about the smell of smoke.  It's on the walls and in the air.  Many people have an allergy to smoke and won't even go into a house with a strong smoke smell.  Combat the effects of smoking on a listed property by not smoking in the house.  Wash down all the walls with TSP or put on a fresh coat of paint.  Febreze® is a good air freshener to help mask the smell of smoke.  A fresh dish of pot-pourri can help as well.  Clean your ashtrays out, too, before a showing - they smell and are unsightly.

John Mulkey
TheHousingGuru.com - Waleska, GA
Housing Guru

Great points, Marge. Unfortunately some sellers still don't get it, even in today's market. Those who do, sell; and it's informed agents, like yourself, who can help spread the news. 

Feb 22, 2009 08:40 AM
R. Greg Osmond
Sutton Group-Capital Realty Ltd. - St Johns, NL
MBA, Red Maple Realty

Hi Marg.  I would throw one more in for good measure.  How about keeping your pets and pet paraphernalia out of sight.  I know there are pet lovers looking to buy but when you are trying to sell your house but don't you want to attract the non pet owners/lovers as well? 

Some people don't like to have the dog barking, growelling and or jumping on them as they view.  They don't like the smell of the cat or ferret in the basement etc etc.  Have the animals boarded out for the selling period and put their thingsout of sight.  No offense to the pets.  I love them too!

All good advise in your blog!  Cheers.

Feb 22, 2009 09:08 AM
Sylvie Conde
Sutton Group-Associates Realty Inc., Brokerage - Toronto, ON
Broker, Toronto Real Estate

That's a great post, Marg/Chris..... and maybe the seller doesn't really want to sell?
I can't imagine anyone having their home on the market, and not taking the time to shovel the path to the front door - at minimum - or pay someone to do it.  If buyers can't get in, they probably won't put in an offer.... and in today's market, sellers have to go the extra mile, so their homes can show better than the competition (and if the competition shovels, they will probably sell first).

Feb 22, 2009 10:34 AM
Janice Ankrett
Burlington, ON
Staging Professional

You covered many good points. Stagers deal with these issues all the time.

 Snow clearance or yard maintenance are an important part of Curb Appeal. They show a buyer the house is well maintained - not neglected.

Odors whether from smoking, cooking, pets or lack of cleanliness hit you as soon as you enter and are always addressed.

One man's treasure is another man's Clutter!

I have the most trouble with cat owners. They tend to view them as unmovable. Dog owners get walkers, day care or take them with them. Pet toys and dishes can be tripping hazards too.

Buyers have to be able to see past the seller's Stuff and imagine themselves living there.

Feb 24, 2009 02:40 AM
Marg Scheben
RE/MAX four seasons realty limited - Collingwood, ON
Edey - Collingwood, Ontario

You've all made good points.  In this market where fewer homes are selling, it's more important than ever for sellers to be at the top of their game.  We liken it to attending a performance, the stage is set, the lights are just right and the curtain will rise with each showing.  that is, if we can get in!

Feb 24, 2009 07:23 AM
Dan & Rachael Polakovic with The Team
Realty Executives Elite Ltd Brokerage - London, ON
London Ontario Real Estate Professionals

I agree.. all of these points are essential! We have often found ourselves heading over to a client's house that we know doesn't shovel the walk, or take the dog out prior to a showing and doing these things ourselves. Because you never know.. it could be this showing that sells it!!

Feb 27, 2009 12:51 PM
Marg Scheben
RE/MAX four seasons realty limited - Collingwood, ON
Edey - Collingwood, Ontario

Hi Dan and Rachael

Thanks for your comment.  Yup, we've been known to make beds, sweep floors, babysit doggies in our car... whatever it takes, right?  On the other hand, snowbanks that have turned to ice cannot be shovelled and merely create an impossible access barrier.  It's most common here with secondary homes where the owners have not made maintenance arrangements.  when I list a property like that, I insist a contract be arranged before the property goes on the market.

Mar 02, 2009 05:53 AM