Micro-blogging as a Business Tool
If you're new to the micro-blogging world, or even if you're not, you may well be wondering what's the point if you can only send 140 characters? How can something so seemingly insignificant have such a strong impact on business?
These are some of the ways PR and marketing professionals are making full use of micro-blogging tools.
- Customer service tool - field client complaints (and praise) as they happen, in real time.
- Brand awareness - spread word-of-mouth and gather together a community of those who have a vested interest in the brand.
- Promotional tool - distribute offers, discounts, and incentives.
- Live events/breaking news - highlight a conference, announce a new product, or send updates to a large number of people in real-time.
- File sharing - tools such as Tweet Cube allow you to send documents to your list.
- Monitor trends - paint a minute-by-minute or day-to-day picture of the trends for a given niche.
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"2.5 million people visit Twitter.com each month, growing at about 250,000 - 500,000 users per month and up over 440% since this time last year. Just as a comparison, Facebook receives about 41 million unique visitors per month." |
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