Special offer

Green Schmeen. Who The Heck Cares!

By
Real Estate Agent with thredUP.com

Because I write about Green Real Estate, well, always...I hear this.  "I don't care." "I'm tired of hearing about it." "It will never go mainstream"  "It will go away like in the 70's and 80's"

I understand what you are saying.  I really do.  Before we consider a few things to help make a point, I'm going to go way out on a limb, in writing.  The term 'Green' in 'Green Building'. Yes.  It will go away.  Homes built to what is considered to be 'green' today will not be called this forever.  As a matter of fact, I predict that within 7-10 years the term will completely go away, if not sooner.

Notice I say 'the term'.  The science behind 'green building' is going no where.  'Green Building' will be NORMAL.  In no more than 10 years I predict that 'Green Building' will be CODE in most large Municipalities around the Nation.  There, I said it. I also predict that within the next 2-3 years the building industry will be taken by storm with reports on how unhealthy some of the building materials are that we use and it will be backed by major and well respected Non Profit organizations.  For example, maybe the American Cancer Society.

Now.  Let's consider the 'term' Code.  We know this as the law in which homes MUST be built.  However, I'm going to translate the term Code using a definition from someone I know.

"Code. If a builder tells you that their home meets Code, what they have just told you is that essentially they have just built you the WORST possible product allowed by Law."

Consider that.  Why in the world would I say all of this?  It's not because this is what I do.  It's not because I think every builder and City across America is going to all of the sudden want to save the Environment.  It's not about being a Treehugger.

Here are a few things that have happened just in the last 12 months:

  • There are now Cities that require a HERS Rating to be performed on both new construction AND resale homes
  • The City of Houston as well as others require Commercial Buildings over 10,000 sq ft to be built LEED Certified.  (that means Green)
  • The City of Houston adopted the IEC 2006 as Energy CODE for Residential Properties built within the City limits.  To translate, that is said to be close to 10%-15% above Energy Star

Quick side note.  Energy Star is supposed to be 15% ABOVE Texas Building Code.  Not only have we seen an increase in required ratings for Energy Star products, but will possibly see Nationally, an increase in what is required for an Energy Star home because that worst possible home built in some Cities EXCEEDS ENERGY STAR STANDARDS.

  • The State of Texas is considering making it mandatory to have a HERS Rating as a mandatory field on all MLS, but not necessarily required to have one performed. We can tell where that is headed.
  • The City of Houston is making a website where you can go to see how your Energy Usage compares to your neighbor's

I could go on and on.  If you go to a home show it is not uncommon to have a Consumer stop by a booth and know more about the systems involved in Green Building than the builder themselves.  What do they do?  Well, they move on of course.  They find one that knows what a sealed attic is and how to do it or whatever else they are looking for in their home.

We are at a tipping point now where it is almost a liability to NOT know what this stuff means. 

Like it or not, the writing is on the wall.  Energy Codes are changing at Warp Speed and 'Green' is a major component of that.  We as an industry need to stay up to date and educated about all of it.  Regardless of what industry you are in or if you are a consumer- If you are rejecting the idea of learning about it now is the time to start.  If you are a Real Estate Professional, don't let it get to the point where your clients know more about it than you do. 

It's no longer going to be questions about post tension slabs and double pane windows.  It is overall Home Performance.  No one is trying to shove a concept down your throat or change your beliefs, it's just a little food for thought.

 

***Shameless Plug***  If you want to learn more about all of this, feel free to sign up for my webinars or listen to the recorded ones.

Comments(10)

Karen Fiddler, Broker/Owner
Karen Parsons-Fiddler, Broker 949-510-2395 - Mission Viejo, CA
Orange County & Lake Arrowhead, CA (949)510-2395

I still like black...when green can make me look thinner, I'm on board....good post, by the way :)

Mar 06, 2009 01:12 AM
Shane OnullGorman
Eau Claire Realty, Inc. - Eau Claire, WI
Eau Claire Wisconsin, Real Estate Agent & Realtor- Buy or Sell

I think Green was "in" about 5 years ago and now its just normal as you are saying. Its a movement because even large corporations are struggling to get in on the action because they know the ship left a long time ago.

Mar 06, 2009 01:18 AM
Home Loan Search.Online
Home Loan Search Online - Newnan, GA

There are developing neighborhoods in my area that are being built completely green. You are right, the science behind it is becoming more mainstream.

Mar 06, 2009 01:36 AM
Kari Battaglia
Veterans Realty Inc - Venice, FL
Who You Work With Matters!

Great post.  I know here in Sarasota County our local government has been "going green" for years.  It is a great concern for our local government because they know that it is our environment that keeps people coming back to visit year after year.  Sarasota County started the Green Business Partnership which "encourages environmental stewardship and recognizes buisnesses that that make the extra effort and operates in an environmentally responsible manner."  Our local area board of Realtors for Sarasota and Venice just started Green Realtors Alliance of Sarasota and Green Realtors Alliance of Venice to be a resource for the preservation of our environment and natural resources as it pertains to real estate.  We are working to education our members and community about green real estate.

Mar 06, 2009 01:39 AM
Jeff R. Geoghan
Coldwell Banker Realty - Lancaster, PA
REALTOR, Marketing Manager

We are at a tipping point now where it is almost a liability to NOT know what this stuff means.

Very well said!

Mar 06, 2009 01:54 AM
Matt Stigliano
Kimberly Howell Properties (210) 646-HOME - San Antonio, TX

Stephanie -  I think this needs to be framed on my wall:

"Code. If a builder tells you that their home meets Code, what they have just told you is that essentially they have just built you the WORST possible product allowed by Law."

That's about as true as you can get.

Mar 06, 2009 05:45 AM
Fran Gaspari
Patriot Land Transfer, Inc. - Limerick, PA
"The Title Man" - Title Insurance - PA & NJ

Stephanie,

I consider myself a conservationist at heart, but it's not about codes...consumers drive markets, 'green' doesn't...if an improvement is 'worth it' it will last and survive and become the norm...because it makes sense to consumers, and as consumers become more sophisticated and educated, they know to do their research...

Compare a home built 50 years ago to one built today...the energy efficiencies, cost efficiencies, and convenience efficiencies are astronomical...and due, in most part to consumer demand...where there is demand and a market, good things happen...consumers aren't stupid...we are ALL consumers...!!! Thanks,   Fran

Mar 06, 2009 05:52 AM
Bob Gentile
GO Solar in Palm Beach County, Florida - Abundant Energy Inc - Boynton Beach, FL

ahhh that was a great post Stephanie thanks for the Green schmeen insight :-)

and yes I love that line also

"Code. If a builder tells you that their home meets Code, what they have just told you is that essentially they have just built you the WORST possible product allowed by Law."

ahhhh so well said !

Mar 06, 2009 09:13 AM
Tamara Perlman
Referral Network Inc. - Truckee, CA

Stephanie--So well said!  We have debates about it locally all the time.  The building department moving forward, traditional builders fighting to keep the status quo... We've made great headway.  I agree, someday in the not too distant future, energy efficient won't be called green.  It will just BE!

Mar 06, 2009 03:52 PM
ASHEVILLE REALTY REFERRAL RESOURCE 828-776-0779
REAL ESTATE REFERRAL NETWORK - Asheville, NC
CONTACT janeAnne365@gmail.com

FANTABPULOUS POST  as usual... and the point you make: "...Energy Codes are changing at Warp Speed and 'Green' is a major component of that..." has a feel-good quality about it for me...

Mar 07, 2009 12:32 AM