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Are Classified Ads dead?

By
Real Estate Broker/Owner with NP Dodge Company

Where are you going to market your listings?

Where should you concentrate your marketing efforts in 2009?

What strategies work with today's consumers and which ones should be re-evaluated?

The NAR Profile of Home Buyers and Sellers for 2008 provides us with some great clues.

  • Did you know...Eleven times more buyers begin their search process on the internet (33%) than they do print (3%).
  • Did you know...According to consumers, brokerage web sites ranks amongst the highest when looking for properties at 46% and individual agent web sites rank at 43%.
  • Did you know...According to the NAR survey only 1% of consumers found there agent through newspaper, yellow pages, direct mail, or specialty advertising. Furthermore, the number of consumers finding their homes through a newspaper, a home book or magazine, or directly through the sellers declined by 50% in 2008.

Anonymous
Realtor Rob

Wow!! great to know--and I would totally agree with that.

Mar 21, 2009 05:21 AM
#1