As a Sacramento short sale agent, it's my job to see that my sellers close escrow on their short sales. To that end, it means the buyer and the buyer's agent, plus the purchase offer, all need to qualify for the short sale. A couple of days ago, I received an offer on one of my Sacramento short s
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08/11/2010
As a Sacramento short sale agent, I often receive lowball offers from pretend buyers or guys who want to flip, but these offers can be used to a seller's advantage. Instead of advising sellers to toss them into the circular bin, I say counter them. Yup, issue a counter offer. With a lengthy accep
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08/10/2010
Consumers are always looking for a deal, whether we're buying homes, cars or pork chops. It's especially true in hard hit areas of California such as Sacramento where we have an unemployment rate that exceeds 12%. As my husband and I strolled along Broadway in Land Park yesterday, it was disheart
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08/09/2010
A short sale or no short sales, when buyers don't conform to the marketplace, many agents will dump those buyers because they view those people as a waste of time. Conforming to the market means the buyer is looking in the price range the buyer can afford to pay, and the buyer is willing to buy o
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08/08/2010
I have learned the hard way that before I put a Sacramento short sale back on the market, always always always read the marketing comments. That's because I don't physically change the status on my Sacramento short sales. MLS input and changes are handled by staff, and their job function is not t
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08/07/2010
You can train yourself to wake up when you are in the middle of a bad dream at night. It's called lucid dreaming. You can also make yourself realize that you are dreaming and change the direction of that dream. It's sort of like dreaming within a dream. You can control your dream. For example, yo
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08/06/2010
When I first started selling real estate, everybody was doing the hustle. By that, I don't mean using aggressive, high-pressure selling tactics. I'm talking about the dance craze at the discos. The Bee Gees. Donna Summer. John Travolta. Some people, my husband included, love to thumb noses at spi
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08/05/2010
There is no excuse for bad online photos of a house for sale. Short sale or no short sale. Today I am going to share one of my secrets for making pictures pop on the web. Just because I sell a lot of short sales in Sacramento doesn't mean my clients don't deserve quality photos, just like any oth
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08/04/2010
If you're going to work in Sacramento short sales, you've got to know how to work the system. It's a little bit like fishing. When the fish are biting in a spot, that's a good spot to fish in. If they're not biting, you should ask yourself why. Are you using the wrong bait? Fishing too shallow? O
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08/03/2010
My company gives some of its agents little perks such as free underground parking. One of the agents in my Midtown office in Sacramento asked if, by parking in the garage, I wasn't worried about getting mugged by a homeless person or having some stalker lie in wait to follow me home at night. I r
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08/02/2010
