advertising: Are mobile web and mobile search ready for real estate?
- 09/30/08 05:36 AM
As real estate professionals, nationwide, search for sales and marketing tools to better advertise their listings to consumers, talk of mobile advertising capabilities continues to rise to the top of discussion. We've seen MLS and Associations swarming around the idea of mobile MLS search, in attempt to meet real estate consumer demands and provide easy access to listing information from mobile phones. The only question is, are we ready to start marketing campaigns via mobile web search? If you are trying to reach a large audience, wireless user reports point to "No". In our research, we have yet to find a … (3 comments)
advertising: What should you take to your next sales team meeting?
- 09/05/08 05:49 AM
As summer all to quickly comes to an end, you'll likely be finding more time to sit in on those weekly team sales meetings in your office. To be honest, now may be the best time to attend these meetings, too! With the attitude about the market, this is a great way to get you motivated and back in the real estate game. Here are a couple of things you'll want to remember to bring with you: 1.) A POSITIVE attitude - If you go into a meeting with a pessimistic attitude, you'll just bring everyone around you down. If you … (0 comments)
advertising: What should you take to your next sales team meeting?
- 09/05/08 05:48 AM
As summer all to quickly comes to an end, you'll likely be finding more time to sit in on those weekly team sales meetings in your office. To be honest, now may be the best time to attend these meetings, too! With the attitude about the market, this is a great way to get you motivated and back in the real estate game. Here are a couple of things you'll want to remember to bring with you: 1.) A POSITIVE attitude - If you go into a meeting with a pessimistic attitude, you'll just bring everyone around you down. If you … (0 comments)
advertising: Stop pushing your potential customers away!
- 08/28/08 09:42 AM
Yesterday I was in a meeting with a group of people and introducing them to mobile advertising and the role it plays in the real estate industry. One particular person happened to not be a real estate professional, but in the process of being a homebuyer/seller in Boise. Once we described our service to him, he completely identified and related to the need for a service like Goomzee in the real estate industry. It's a great way to gather pertinent information right away. As we explained our service, mobile advertising and lead generation, he was interested in what kind of information … (5 comments)
advertising: Are you branding to college kids? You should be.... but how?
- 08/20/08 08:39 AM
Today my colleagues and I took our first trip to the new Hooters that opened just last week (the first Hooters in Montana!). While there we were talking to our lovely waitress and making conversation asked where we worked. On Monday, we hired a new member for our sales team. This gave him the chance to give his first live spiel about Goomzee and what we do. HE DID SO GREAT! As Lon explained, "we provide the ability for consumers (house hunters, renters, etc.) to send a text message to learn more information about a property. Basically, if she drove by … (6 comments)
advertising: Real Estate Olympics 2008 - we need your help!
- 08/19/08 03:43 AM
In light of the 2008 Beijing Olympics, a member of Inman put together a Real Estate Olympics competition; "Real Estate Pacesetters 2008". Last week, over 40 contestants were submitted for the contest as the industries premier pacesetters; companies who are leading our industry towards change. I'm PROUD to announce that GOOMZEE.com has been chosen as one of the 8 final contestants!! Among the 8 contestants, we currently are listed in Lane #5! Now is our chance to make our move and to be nominated as Gold (preferrably), Silver or Bronze. All votes are submitted by the Inman community. Please take a … (1 comments)
advertising: The psychology of managing your professional schedule
- 08/15/08 10:05 AM
As a real estate professional you have an important task of keeping your clients satisfied. One of the key factors in keeping your clients satisfied requires you to be available to your client when they are available. After all, they've chosen you to work for them. (I know, I should be nicknamed "Captain Obvious"!) However, there is a fine line that can be crossed, and that's the line between your personal and professional life. When that line is crossed, it can eventually cause small sparks that lead to a fire in the relationship between you and your clients down the road. … (4 comments)
advertising: Politicians Text Message To Stay in Touch - Do You?
- 08/11/08 05:52 AM
I've noticed politicians making an extra effort to reach-out to more young adults with campaigns such as the get out and vote programs by companies like MTV. Other sources for news, information and events have been implemented this year, and if you haven't already heard, one of the biggest has been text-messaging. People can sign up to receive the latest news from their favorite politicians to keep in touch and updated. This morning I was catching up with some wireless industry news, and according to Wireless Week Obama will be announcing his VP running mate thought his text messaging campaigning during … (0 comments)
advertising: Do you have a "fall back" to your real estate career
- 08/06/08 06:36 AM
So things may not be looking so bright and shiny in the real estate industry as they once were, nor may your wallet be as thick. BUT, does that mean it's time to give up? NO WAY! You've worked long, hard hours to make real estate your career. Lately, I have heard whispers of agents talking about their "fall back" money making jobs or considering one if they don't already have one. I understand, I have a second job/hobby myself; it's an at-home business selling lotions, and potions and make-up... OH MY. However, the money I make I definitely don't rely … (17 comments)
advertising: How do you keep motivated - follow the KW way!
- 07/30/08 07:43 AM
As we all know, technology continues to evolve by leaps and bounds, and the role it plays in the real estate industry is a vital one. We, Goomzee, was recently invited to attend an event that's premise was meant to motivate customers and keep their marketing minds going. As we continue to hear of the market downturn, although we may not necessarily all agree with it nor be affected by it, we need to have a way to keep motivated. How can we keep selling our properties? What tools are available and which of those will best fit my marketing portfolio? … (2 comments)
advertising: It's all about what the seller wants - or is it? It's YOUR job to EDUCATE.
- 07/18/08 05:39 AM
"It's all about whatever my seller wants to hear." Recently I've read some interesting comments in some of the blog posts about agents adopting new marketing tactics - or not adopting them for that matter. What stands out in my mind the most is a comment that read, "It's all about whatever my seller wants to hear." Stop there. Isn't it also about the buyer? These comments triggered an irritation that just needed to be scratched. So here we go. Ultimately, yes, if you want to win listings, pleasing the seller is what needs to happen. But as an agent, … (10 comments)
advertising: Marketing Reminder! Check your ads to be sure they are placed correctly
- 07/15/08 10:45 AM
Sometimes you get caught up in the hustle and bustle of all your daily tasks (Hey - we all do!) which makes it easy to forget one very important thing: CHECK TO MAKE SURE THE ADS YOU'VE PAID FOR ARE PLACED! Last week I bought an ad package through our newspaper. Today, I double checked to make sure our ad was placed on all the sites listed in the package and one was missing! I contacted the sales person to make sure and he said I was correct - our ad had not been placed correctly. He verified and made sure … (5 comments)
advertising: Weight Watchers vs. Your Marketing Plan
- 07/08/08 07:45 AM
Some things in life seem so different; but when you break them down to the core, they end up being much more alike than you'd ever have imagined. There seems to be a similar cycle in many of life's challenges and feats. I got to thinking today about comparing a marketing plan to the Weight Watchers diet. Sound strange? Hear me out here and then let me know what you think. --- Goals WW: You want to lose weight and eat healthier. You decide what your goal weight is and now you need to define the best path to get you … (4 comments)
What do these stastics mean for you, the real estate professionals, and your consumers? As usage of text messaging increases overall, so does the increase of adoption and implementing it into other uses; product/service information and purchase decisions. As consumers continue to see the value in receiving information via text message about products and services, it opens up another stream for real estate professionals to get information out to them. Why do people love it? It's simple (for most), it's convenient, and it's fast. They don't have to … (16 comments)
advertising: Remember, summer means more traffic at your properties!
- 05/27/08 03:48 AM
My Memorial weekend to the lake was delightful. My mum and dad live in a very summer touristy area just about an hour and a half north of my town; and boy you could tell summer was just around the corner. Lots of people bringing out their campers and tents for the season, green grass and LOTS of new properties listed. The one thing those new properties were missing was information about them! We saw three homes in just one small area alone that were new listings, but the name of the real estate company wasn't familiar. We kept saying, remember … (3 comments)
advertising: Make your property description STAND OUT
- 05/21/08 10:23 AM
There are so many houses for sale, now how are you going to make your listing STAND OUT from the rest of your competition? Add some spice to it! Say you are standing in front of a bakery window. In one case, there is a stack of plain cookies that look like they have been sitting there all day, in another case, there is one cookie remaining on the sheet. It's filled with chocolate chips, covered with pink and blue swirled frosting and it's got sprinkles on it in the shape of little stars. The guy behind you is pointing at … (13 comments)
advertising: Were you one of Verizon's 20 billion in February?
- 03/31/08 03:50 AM
As popularity continues to increase, I wanted to share Verizon's press release information regarding their nearly double growth in text messages sent in just 6 months. We are beginning to see the increase of national advertisers using this marketing tactic to reach more of their customers in a more personal way, by using their cell phone; something that rarely leaves their sight. As posted by Fierce Mobile Content 3.31.08: Verizon Wireless announced that its subscribers sent and received close to 20 billion text messages in the month of February, just eight months after the operator's first 10 billion-message month, June 2007. … (2 comments)
advertising: Mobile Phones, Mobile Advertising and Real Estate - an Overview
- 03/07/08 04:26 AM
After yesterdays post of Pew Internet and American Life Project's latest mobile phone report, I decided to gather a bunch of my statistical research together as an overview.... Enjoy and let me know your thoughts!!!!! A new research report posted by Pew Internet and American Life Project, has determined that Americans are now more dependent upon their cell phones, than they are on their landlines. Not only do they prefer their cell phone over their landline, but they also prefer it as their technology of choice, even over tv and web. As of December 2007, 58% of those surveyed, reported they have … (12 comments)
advertising: Kids these days...
- 02/13/08 06:40 AM
I received this email today and thought it was a great addition to my last post: Chronicles of a Young Homebuyer ENJOY!!! THE SPOILED UNDER-30 CROWD!!! When I was a kid, adults used to bore me to tears with their tedious diatribes about how hard things were when they were growing up; what, with walking twenty-five miles to school every morning... uphill BOTH ways yada, yada, yada!And I remember promising myself that when I grew up, there was no way in hell I was going to lay a bunch of crap like that on kids about how hard I had it and how easy … (4 comments)
advertising: Chronicles of a Young Homebuyer
- 02/08/08 06:57 AM
Chronicles of a Young Gen Y Homebuyer I’m 25. I’ve never bought a house, I’m not quite ready. But you can guarantee I’ve done my homework and I already know what agents I will work with when I am ready to buy. I have several friends, the same age as me, who have owned 2 or more homes; and I can guarantee you they aren’t staying put for long. They started out in a Townhouse for one, then marriage equals a garage for two, then comes baby in a baby carriage; more rooms, more space. How would you like to be … (37 comments)
As real estate professionals, nationwide, search for sales and marketing tools to better advertise their listings to consumers, talk of mobile advertising capabilities continues to rise to the top of discussion.
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