real estate: The New Marketing Ecosystem
- 04/15/11 11:55 AM
There are several valuable data points contained within comScore’s 2010 Mobile Review, but the one that hit home with me involves ‘social networking ecosystems’. The first few sections of the report illustrate the expected mobile metrics: rise in smart phone users along with rise in mobile media access, Europe hosts a more developed mobile market than U.S., and so forth. But at the end of a paragraph about smart phone buyer criteria, comScore re-branded a concept we’ve been discussing since 2008:“Smartphone users are increasingly sophisticated consumers who are looking not just for a phone, but for a device that is part … (0 comments)
real estate: Are mobile web and mobile search ready for real estate?
- 09/30/08 05:36 AM
As real estate professionals, nationwide, search for sales and marketing tools to better advertise their listings to consumers, talk of mobile advertising capabilities continues to rise to the top of discussion. We've seen MLS and Associations swarming around the idea of mobile MLS search, in attempt to meet real estate consumer demands and provide easy access to listing information from mobile phones. The only question is, are we ready to start marketing campaigns via mobile web search? If you are trying to reach a large audience, wireless user reports point to "No". In our research, we have yet to find a … (3 comments)
real estate: What should you take to your next sales team meeting?
- 09/05/08 05:49 AM
As summer all to quickly comes to an end, you'll likely be finding more time to sit in on those weekly team sales meetings in your office. To be honest, now may be the best time to attend these meetings, too! With the attitude about the market, this is a great way to get you motivated and back in the real estate game. Here are a couple of things you'll want to remember to bring with you: 1.) A POSITIVE attitude - If you go into a meeting with a pessimistic attitude, you'll just bring everyone around you down. If you … (0 comments)
real estate: What should you take to your next sales team meeting?
- 09/05/08 05:48 AM
As summer all to quickly comes to an end, you'll likely be finding more time to sit in on those weekly team sales meetings in your office. To be honest, now may be the best time to attend these meetings, too! With the attitude about the market, this is a great way to get you motivated and back in the real estate game. Here are a couple of things you'll want to remember to bring with you: 1.) A POSITIVE attitude - If you go into a meeting with a pessimistic attitude, you'll just bring everyone around you down. If you … (0 comments)
real estate: Stop pushing your potential customers away!
- 08/28/08 09:42 AM
Yesterday I was in a meeting with a group of people and introducing them to mobile advertising and the role it plays in the real estate industry. One particular person happened to not be a real estate professional, but in the process of being a homebuyer/seller in Boise. Once we described our service to him, he completely identified and related to the need for a service like Goomzee in the real estate industry. It's a great way to gather pertinent information right away. As we explained our service, mobile advertising and lead generation, he was interested in what kind of information … (5 comments)
real estate: Are you branding to college kids? You should be.... but how?
- 08/20/08 08:39 AM
Today my colleagues and I took our first trip to the new Hooters that opened just last week (the first Hooters in Montana!). While there we were talking to our lovely waitress and making conversation asked where we worked. On Monday, we hired a new member for our sales team. This gave him the chance to give his first live spiel about Goomzee and what we do. HE DID SO GREAT! As Lon explained, "we provide the ability for consumers (house hunters, renters, etc.) to send a text message to learn more information about a property. Basically, if she drove by … (6 comments)
real estate: Real Estate Olympics 2008 - we need your help!
- 08/19/08 03:43 AM
In light of the 2008 Beijing Olympics, a member of Inman put together a Real Estate Olympics competition; "Real Estate Pacesetters 2008". Last week, over 40 contestants were submitted for the contest as the industries premier pacesetters; companies who are leading our industry towards change. I'm PROUD to announce that GOOMZEE.com has been chosen as one of the 8 final contestants!! Among the 8 contestants, we currently are listed in Lane #5! Now is our chance to make our move and to be nominated as Gold (preferrably), Silver or Bronze. All votes are submitted by the Inman community. Please take a … (1 comments)
real estate: The psychology of managing your professional schedule
- 08/15/08 10:05 AM
As a real estate professional you have an important task of keeping your clients satisfied. One of the key factors in keeping your clients satisfied requires you to be available to your client when they are available. After all, they've chosen you to work for them. (I know, I should be nicknamed "Captain Obvious"!) However, there is a fine line that can be crossed, and that's the line between your personal and professional life. When that line is crossed, it can eventually cause small sparks that lead to a fire in the relationship between you and your clients down the road. … (4 comments)
real estate: Politicians Text Message To Stay in Touch - Do You?
- 08/11/08 05:52 AM
I've noticed politicians making an extra effort to reach-out to more young adults with campaigns such as the get out and vote programs by companies like MTV. Other sources for news, information and events have been implemented this year, and if you haven't already heard, one of the biggest has been text-messaging. People can sign up to receive the latest news from their favorite politicians to keep in touch and updated. This morning I was catching up with some wireless industry news, and according to Wireless Week Obama will be announcing his VP running mate thought his text messaging campaigning during … (0 comments)
real estate: Do you have a "fall back" to your real estate career
- 08/06/08 06:36 AM
So things may not be looking so bright and shiny in the real estate industry as they once were, nor may your wallet be as thick. BUT, does that mean it's time to give up? NO WAY! You've worked long, hard hours to make real estate your career. Lately, I have heard whispers of agents talking about their "fall back" money making jobs or considering one if they don't already have one. I understand, I have a second job/hobby myself; it's an at-home business selling lotions, and potions and make-up... OH MY. However, the money I make I definitely don't rely … (17 comments)
real estate: It's all about what the seller wants - or is it? It's YOUR job to EDUCATE.
- 07/18/08 05:39 AM
"It's all about whatever my seller wants to hear." Recently I've read some interesting comments in some of the blog posts about agents adopting new marketing tactics - or not adopting them for that matter. What stands out in my mind the most is a comment that read, "It's all about whatever my seller wants to hear." Stop there. Isn't it also about the buyer? These comments triggered an irritation that just needed to be scratched. So here we go. Ultimately, yes, if you want to win listings, pleasing the seller is what needs to happen. But as an agent, … (10 comments)
real estate: Weight Watchers vs. Your Marketing Plan
- 07/08/08 07:45 AM
Some things in life seem so different; but when you break them down to the core, they end up being much more alike than you'd ever have imagined. There seems to be a similar cycle in many of life's challenges and feats. I got to thinking today about comparing a marketing plan to the Weight Watchers diet. Sound strange? Hear me out here and then let me know what you think. --- Goals WW: You want to lose weight and eat healthier. You decide what your goal weight is and now you need to define the best path to get you … (4 comments)
real estate: Just when you thought you had a real mobile office...
- 06/26/08 06:18 AM
Sick of driving around in your vehicle (the office away from the office) looking for a WiFi Hotspot? Now you can really set up a "mobile office". Chrysler has announced they will add wireless routeres to some of their 2009 Chrysler, Jeep and Dodge models. What a great service for REALTORS and road warriors alike! Now I know what you're thinking... How much is it? Not as bad as you'd think! The router - $449 Installation - up to $50 Mobile Web access - about $29 per month ($35 activation fee) Service will be provided by Autonet Mobile. Feel free to … (11 comments)
real estate: Have you "Gone Mobile"? Here's why you should...
- 06/20/08 03:07 AM
In June's issue of Texas Realtors magazine, Dee Copeland wrote an excellent article about mobile marketing technology and the way it's headed in the real estate industry. Here area few excerpts and if you click on the title, it'll take you directly to the article online! -- Going mobile New technology and mobile marketing tools to help your business. by Dee Copeland "Mobile what? In the simplest terms, mobile marketing refers to interacting with consumers on their mobile phones. This could include sending content to or from a mobile device or using a mobile phone on both sides of the interaction. … (3 comments)
real estate: Technology is nothing to be afraid of! YOU CAN DO IT!
- 05/20/08 04:03 AM
I recently read an article in Inman News: "Old tricks for new market realities" by Glenn Roberts, Jr. In a nutshell, it talked about the changes in the real estate market and how to cope with the downturn in the market, as well as the age of the agent vs. the age of the consumer the (age of the agent, still averageing roughly 50, and the age of the consumer, which continues to get younger). It discusses that it's time for agents to get back to the basics of marketing, yet many agents don't even know what that is. The information … (2 comments)
real estate: You haven't heard of AR? How is that possible!?
- 05/13/08 05:59 AM
Every day when I speak to Realtors, I am sure to tell them I'm on Active Rain. Nine out of 10 times, they report that they have never heard of it. WHAT?!?! How is that possible?? They are missing out on such a great resource to share thoughts and ideas with fellow agents around the US and even beyond that!! Of course I send them a link and only hope that they take advantage of the opportunity. How many people do you come across that haven't heard of it? It's mind boggling! Erika
… (5 comments)
real estate: Austin, TX visit, success!
- 05/13/08 05:41 AM
Last week, Mike and I made a quick trip to Austin, Texas to visit both current and potential clients. One of our current clients, who is managing a 200+ unit condo development in the Barton Springs area of Austin, has been leasing a vanity code for nearly 6-months. By providing out text-for-info service, Goomzee Connect, to market the Barton Place Condos, people driving by are able to send a text message to learn more about the development (size, price, beds, baths, amenities, contact info, etc.). She has created billboards and sandwich boards with the vanity GCode; BARTON. Mike and I visited … (0 comments)
real estate: Mobile Phones, Mobile Advertising and Real Estate - an Overview
- 03/07/08 04:26 AM
After yesterdays post of Pew Internet and American Life Project's latest mobile phone report, I decided to gather a bunch of my statistical research together as an overview.... Enjoy and let me know your thoughts!!!!! A new research report posted by Pew Internet and American Life Project, has determined that Americans are now more dependent upon their cell phones, than they are on their landlines. Not only do they prefer their cell phone over their landline, but they also prefer it as their technology of choice, even over tv and web. As of December 2007, 58% of those surveyed, reported they have … (12 comments)
real estate: Chronicles of a Young Homebuyer
- 02/08/08 06:57 AM
Chronicles of a Young Gen Y Homebuyer I’m 25. I’ve never bought a house, I’m not quite ready. But you can guarantee I’ve done my homework and I already know what agents I will work with when I am ready to buy. I have several friends, the same age as me, who have owned 2 or more homes; and I can guarantee you they aren’t staying put for long. They started out in a Townhouse for one, then marriage equals a garage for two, then comes baby in a baby carriage; more rooms, more space. How would you like to be … (37 comments)
real estate: Must-Have marketing tools - Your favorites
- 12/26/07 09:42 AM
It's that time of year again, real estate agents and offices are revising their marketing plans and budgets for the year. Tough job! There are way more than a handful of new technologies to keep up with and the decision of whether to out with the old, in with the new, or a combination of both. After doing some research on the amount of money real estate agents spend to market a single listing, ($750 - $1000, avg. depending on listing price), I'm curious as to the advertising breakdown of the listing. There are so many useful marketing tools out there these … (13 comments)
There are several valuable data points contained within comScore’s 2010 Mobile Review, but the one that hit home with me involves ‘social networking ecosystems’. The first few sections of the report illustrate the expected mobile metrics: rise in smart phone users along with rise in mobile media access, Europe hosts a more developed mobile market than U.S., and so forth. But at the end of a paragraph about smart phone buyer criteria, comScore re-branded a concept we’ve been discussing since 2008:“Smartphone users are increasingly sophisticated consumers who are looking not just for a phone, but for a device that is part … (0 comments)
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