new construction marketing: New Home Marketing for Builders in Idaho - 04/17/18 11:36 AM
Marketing for a builder is completely different than marketing a resale listing.  It is imperative that a builder / developer understand this to make sure their agent is doing the best possible job for them.
One main difference was covered in one of my Advanced Marketing Classes at Boise State University where we learned to sell the "sizzle" not the "steak".  A resale home is the steak where you can see it, weigh it, check the fat content, see how thick it is, etc.  However, in many cases, in new home construction you have to sell the sizzle.  Close your eyes, you can … (5 comments)

 
Jim Paulson, Owner,Broker (Progressive Realty (Boise Idaho) www.Progressive-Realty.info) Rainmaker large

Jim Paulson

Owner,Broker

Boise, ID

More about me…

Progressive Realty (Boise Idaho) www.Progressive-Realty.info

Address: Boise Real Estate, Located Virtually Everywhere, Boise, ID, 83709

Office: (208) 573-0471

Mobile: (208) 573-0471

Email Me

Jim Paulson would like to be your Realtor. He is the Past President of the Idaho Chapter of the Council of Residential Specialists (2014) also the Past President of the Ada County Association of Realtors (2010). Jim has nearly 25 years being a licensed Idaho Realtor. Jim Paulson is a member of the Greater Boise Chamber of Commerce and he is the owner and broker of Progressive Realty Corporation which is an A+ accredited business with the Better Business Bureau. Jim is one of the few Realtors in Boise Idaho that has earned the "top producer" designation in excess of ten times in his career so he is a proud to be honored as a Lifetime Member of the Circle of Excellence by the Ada County Association of Realtors. Before you hire a Realtor, be sure to interview Jim Paulson and compare the difference 25 years of experience selling Idaho real estate makes! http://www.IdahoMLStours.com Http://www.Progressive-Realty.info


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