real estate seo: Spider Simulator
- 08/01/08 08:37 AM
What do the search engine spiders (or crawlers) see when they come to your website? Many things that are on your site are completely invisible to search engines such as frames, Flash, images and graphics. This Search Engine Spider Simulator will help you to see exactly what the search engines see when they land on your webpage.
SPIDER SIMULATOR
Real estate Websites … (1 comments)
real estate seo: 7 Ways to Grab the Attention of Your Busy Prospects Online
- 07/23/08 06:59 AM
By: Jenna Ryan Following is a list of seven ways people connect with you online listed in the order of importance. Using all seven of these inroads to your website as a part of your overall marketing strategy will cause your business to be a force in the marketplace, kicking down the doors of the competition. 1. Web Site If you're going to do any type of web marketing, you need a really good website that brands your organization to attract your target market. Your website should be very professional, consistent throughout and informative. Your website should offer easy-to-use tools … (3 comments)
real estate seo: What Does Google Want?
- 07/23/08 06:47 AM
By: Jenna Ryan - TheMarketingShop.com Everybody's promising to bring you leads online, right? Which of these companies are legit? It's hard to tell unless you understand a thing or two about the internet. I'm here to help you understand the basics so you can make the right decisions when it comes to web marketing. Websites that rank high on Google get more traffic, more eyeballs and better results. 90% of all web traffic starts out with a Google Search, so it makes sense to figure out how to get to the top, right? The question of the hour is this: What … (10 comments)
real estate seo: Search Marketing vs. Print
- 07/23/08 06:25 AM
By: Jenna Ryan TheMarketingShop.comContact Us Do you shy away from search marketing because you're more familiar with print marketing? You're not alone. The world of search marketing is largely unfamiliar, and unknown territory can be scary. But, it's horrifying to ignore the whole search marketing gamut completely. Search Is Soaring Because It Works It's my mission to help you see why search marketing--search engine optimization (SEO) in particular, is more efficient and effective than traditional print marketing. Not only do I feel this in my bones, but I can prove it. Take a look at the comparison table below. Can you think of any others? … (1 comments)
real estate seo: SEO Doesn't Have to be Confusing
- 07/23/08 06:22 AM
By: Jenna Ryan I love meeting new people, but explaining what I do for a living is not easy. Small talk leads to probing questions like "What do you do?" That's a loaded question. My reply, "Search Engine Optimization" invokes a predictable pattern. Cocking their head sideways--like my doggie does when he hears a wierd noise--they ask "What's that?", or pretend to already know. Inevitably our chat is diverted to something less mystical. But wait just a minute! Just because something's confusing, doesn't mean it's worthless. Unfamiliar things are sometimes worth learning about. The comfort zone is a very dangerous place for a high achiever like you. Comfort Schmumfort. … (0 comments)
real estate seo: 10 Easy Ways to Get Higher Rankings on Google
- 07/23/08 06:18 AM
By: Jenna Ryan 1. Determine if search spiders can crawl your website. Many of real estate websites are not entirely crawlable by search spiders and this is a huge problem. All the content in the world will do you no good if you have a site that doesn't allow search engines free reign. Request a Free SEO Report2. Blog every day. If you blog everyday about the area in which you sell, you will begin to get rankings on your blog as well as your website. Just think! Your written material will be visible on the web by the ENTIRE PLANET, 24 HOURS … (3 comments)
real estate seo: Real Estate Websites: What You Want vs. What You Need
- 07/23/08 05:53 AM
By: Jenna Ryan If you're ready to market your real estate practice online, there is a good chance you are not happy with your existing website. As such, you know you need a new one. Once you realize this, your first question will likely be, Self: "Which real estate website company will I use?" Self: "I dunno. What do I need in a website company?" Next, you make a mental list of the different features and services you'd like to see on your site that goes something like this: 1. Inexpensive. 2. Impressive. 3. Easy to Maintain. 4. Editable Pages. … (4 comments)
real estate seo: 10 Quick Answers to the Most Asked Web Marketing Questions
- 07/23/08 05:44 AM
By: Jenna Ryan People are always asking me what I think about Pay-Per-Click.They also want to know what the difference is between Pay-Per-Click and SEO. This email newsletter will answer the most frequently asked questions that I get regarding Pay-Per-Click and SEO. What is SEO? SEO stands for Search Engine Optimization. This is the process of building your website to achieve top search engine rankings. What is PPC? PPC stands for Pay-Per-Click. PPC is the process of paying for high rankings for keywords in Google and Yahoo. Pay-Per-Click providers charge you each time someone clicks on your site. You bid against … (3 comments)
real estate seo: Is Your Website Being Penalized By Google?
- 07/21/08 08:43 AM
By: Jenna Ryan Search engine penalties are traffic tickets of sorts, used by the big search engines to keep web criminals at bay. It happens all the time, websites get penalized for what seems like no reason. One day your site is broaching page one, the next it’s banished to page 330. You may have been privy to a Google Penalty. When this happens, you can kiss your prestigious rankings and steady stream of leads goodbye. Detecting Google Penalty TriggersViolating Google’s Terms of Use policy or doing something against its Webmaster Guidelines can get your website penalized. The goal … (7 comments)
real estate seo: How to Write for Search Engines & for People
- 07/21/08 08:41 AM
By: Jenna Ryan TheMarketingShop.comContact Us Writing for the search engines is much different than writing in any other medium. Search engines are finicky, but they love text, so you're talking thier language. When writing your web content, it's important to to keep the following three things in mind. 1. What You Want the Reader to Do: While writing your content, keep the overall objective of the page in view. Think about what you want the reader to do. Do you want them to sign up for something? Click to another page? Buy something? Visit your store? Download an … (2 comments)
real estate seo: How to Get Noticed Without Lifting a Finger
- 07/21/08 08:38 AM
By: Jenna Ryan Here at TheMarketingShop.com, we develop Real Estate Websites for really busy realtors. Most of my clients are very focused on selling houses, they are lucky to have a few extra minutes to spare in planning an effective web marketing strategy. This is tragic for the agents, but good news for web savvy realtors. Why? Because the internet attracts droves of home buyers day in and day out. If you're not up high on search results for keywords related to your area, you are losing money. How to Leverage Your Web Resources without Lifting a Finger. Hire a … (2 comments)
real estate seo: How to Get Leads on Your Real Estate Website
- 07/21/08 08:25 AM
By: Jenna Ryan TheMarketingShop.comContact Us Getting leads from your website is easy if you know what you're doing. I'm not talking about signing up for some Lead Generation Service. You can get high quality leads on your own, DIRECTLY from your website using the principles in this article. The key to generating leads from your own website is, understanding the way the web works and what compels people to fill out forms and pick-up the phone and call. 1. You must have visibility online. How can anyone fill out your web forms if they don't know you exist? Getting leads online is like any … (1 comments)
real estate seo: How Google Works
- 07/21/08 08:19 AM
By: Jenna Ryan The Marketing Shop.com Google is essentially an organizer of websites. Much like the Dewey Decimal System is used to file library books by topic, Google indexes web pages by factors such as topic, popularity and keyword relevancy. Googlebots: High Tech Librarians Google sends its search engine crawlers, called Googlebots, to record and categorize every website within reach. Sites it cannot crawl are skipped over, while those it can read are indexed and ranked. When someone does a search on Google, the sites that pop-up are sites that were previously recorded to best match the keywords of the search. Sites That Google Can't Crawl Some websites are not indexable because the … (5 comments)
real estate seo: How to be Devoured by Spiders, Crawlers & Creeping Algorithms
- 07/21/08 08:16 AM
By: Jenna Ryan Is your website stuck on the web like a helpless fly, about to be eaten by a giant spider? Pity. You don't know what you're missing. It's only when your website is digested by spiders that it will find its way into top search rankings in your geographic target area. Spiders, Crawlers and creeping Algorithms are what makes the web world go round. Let's face it, Google Spiders control the web. Unless your site is palatable to the likes of Google and Yahoo, you might as well hang up your template site now.
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real estate seo: 15 Things You Should Know About Domain Names
- 07/21/08 08:07 AM
By: Jenna Ryan The Marketing Shop.com August 3, 2007 1. Does having more than one domain name help my search rankings? No. There's no need to register a zillion domain names. It will not help your rankings one iota. 2. I have a domain name I've had for years, should I ditch it for a domain name filled with keywords? No. The older domain names get higher rankings on Google. Having keywords in your domain name is helpful for SEO, but the SEO benefits are higher for older domain names. 3. I want to optimize for several different keyword phrases, should … (20 comments)
Have you ever visited a website that makes you fingernails on a chalkboard cringe? As President of The Marketing Shop.com, a Web Developer and Search Engine Optimizer for real estate websites, I can honestly say I've had my share of queasy experiences. Honk if you agree. 1. No Visible Contact Information. Hello? You would think some agents don't WANT to be contacted. It's a web courtesy to include your name, address, phone and fax numbers in an obvious place so people can tell who you are. Just having a Contact Form with no phone number deserves a civil negligence conviction. Tell me what … (2 comments)
How does your website fare with the search engines? It's easy to find out. All the tools you need to assess the Search Engine Optimization of your own website is right here on this page. Step 1. Determine Google Page Rank Google ranks each web page using PageRank™, a method invented by the company's founders at Stanford University. This ranking given to you by Google shows you the value google places on your website relative to all the other websites online. You can find out your own Page Rank by downloading the Google … (2 comments)
real estate seo: Are all real estate web sites created equal?
- 07/21/08 07:53 AM
In today's market place 80% of home buyers start online to find the home they want to buy, and to get information on areas they are relocating to as well as school and neighborhood information. You only get one chance to make a first impression, what image are you conveying to people moving in and to your area? Ask yourself these questions: Can anyone find my website on Google (even if they don't know who I am)? Is my website focused on real estate? Does my website have all the pertinent information needed clearly visible? Is my website professionally written? … (0 comments)
real estate seo: 7 Ways to Grab the Attention of Your Busy Prospects on the Web
- 07/21/08 07:43 AM
By: Jenna Ryan Every day I get calls from agents wanting to know how to make their websites better. A common request is "Tell me what I can do to my existing site to get better results." Unfortunately, it's not that easy. Like anything that's worth anything in this world, getting results online takes time, money and hard work. Many of the websites I review don't even scratch the surface of what they need to get results. These callers "feel" that the web is the way to go with their marketing budget, but they are unsure of who to choose as … (1 comments)
Social media techniques, strategies and tips for real estate agents, brokers, investors, commercial property managers, mortgage officers, small businesses and entrepreneurs.
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