To better understand branding in the realm of luxury real estate marketing, it is important to understand brand categories.If market leadership is your quest, as a luxury real estate marketing professional, the key is to select a brand category or sub-category in your marketplace that you can do
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08/08/2011
The turberose is a bulb which produces tall spikes, and the blooms are tubular. Native to Mexico, this flower is known as the Fragrance of the Gods. It is used extensively in perfumes as part of the blend. HAPPY SUNDAY! Cheers Ron & Aexandra - WATCH VIDEOS- Buzz-Worthy Luxury Real Estate We
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08/07/2011
The above picture of purple and very sweet peppers are known as Tequila Sunrise. Why? I asked my friendly farmer? "Because if you leave them on the plant longer, they turn yellow and red like sunrise" What a wonderful metamorphosis!" Happy Saturday, Cheers Ron & Alexandra - WATCH VIDEOS- Buzz
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08/06/2011
White and pink gerberas We went to the Farmers Market early this morning, ahead of the Saturday Fiesta rush. Here are two outstanding color combinations--similar in hues and unique in themselves: white gerberas and tuberose. The tuberose has a wonderful aroma, you just need one stalk to perfum
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08/06/2011
Once again Fiesta Days are being celebrated in Santa Barbara. At noon today, the downtown area will host on the largest equestrian parades in the United States. Fiesta also known as Old Spanish Days celebrates our Mexican heritage. An official Puerto Vallarta contingent is always in attendanc
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08/05/2011
We always love good news, particularly in the light of the fact that the last few days, the stock market had lost all the gains of 2011. The Wall Street Journal reported today that the Labor Department announce that the unemployment rate has come down. Non farm payrolls rose by 117,000. We ar
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08/05/2011
We cannot emphasize enough now important it is for luxury real estate marketing professionals, who are incumbent market leaders, to get their web sites up to speed technologically and also to embrace the right internet marketing strategies (locally and globally). Even if you have a significant
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08/04/2011
As a luxury real estate marketing professional it is important to accentuate the lifestyle of your marketplace in your marketing materials.Think about the forms of recreation in your area and what people wear when they engage in these activities. This can be the inspiration to set the tone or th
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08/03/2011
To the extent that incumbent market leaders rest on their laurels, do not stay focused or do not keep up with technology, market leadership is up for grabs for any luxury real estate marketing professional with a superior value proposition and the right brand strategy. Market leaders beware! Wit
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08/02/2011
Have you heard that about 60% of those who sign up for a Twitter account abandon their account within 60 days?Could it be that they just do not understand the value of this media? Many luxury real estate marketing professionals are scratching their heads trying to see where the ROI (Return on In
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08/01/2011
