The Language of Luxury

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Services for Real Estate Pros - Napa Consultants - DRE00893924
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.

ARCHIVED BLOG POSTS

2011 

Robert Redford founded the Sundance Film Festival in Park City, Utah in 1979. Since then it has grown to become the largest film festival for independent film makers in the world.  Two years later Deer Valley opened.  This grand ski resort was destined to became a 2002 Winter Olympics venue site...
11/13/2011
It is that time of the year when our neighboring greenhouse in Carpineria display their cymbidiums.  Their flowers lasts for months and some of the species have a light fragrance.  They make wonderful gifts, and our growers have developed smaller varieties for coffee tables. One of our favorites...
11/13/2011
Back in the days (a few months ago), we had the luxury of two bookstores in downtown Santa Barbara.  Both Barnes and Noble and Borders closed. We had always taken bookstores for granted, it seemed they were everywhere.  Luckily, we still have a locally owned book store on Upper State Street that...
11/12/2011
Our rainy season has arrived,  On these occasions our Farmers Market is smaller as many of the farmers choose to snooze and who can blame them.  For exceptional produce we turn to Gelsons' Market in Santa Barbara.  You can buy conventional fruit as well as organic.  Everything is arranged pictur...
11/12/2011
In the late 1800's crates and canned goods were beautifully and colorfully decorates with lithography.  The label colors were bright and friendly,  Their purpose was to identify the contents of the crate as well as the place of origin. As I went out to get my coffee this morning at the Coffee Be...
11/10/2011
  As a luxury real estate marketing professional you have to identify the luxury brand  personality of your marketplace and make sure it is harmonious with your personality.  If it is a match, then it will be a match made in heaven as those with similar likes will be attracted to you.  Here are t...
11/09/2011
A few hours ago, Adobe announced that it was no longer continuing their flash development of mobile devices.  According to the Wall Street Journal, they will concentrate their efforts on HTML5, which is cmpatible with all mobile devices.  Recently one of the premier luxury companies unveiled the...
11/09/2011
We all refer to this tree as Liquid Amber.  It is actually known as Liquidambar by the botanists and other horticultural experts.  It is one of California's popular deciduous trees, and its colors are magificent.  It begins its fall journey by first turning a golden yellow, and then progressing ...
11/09/2011
All Saints in Santa Monica Place In luxury real estate marketing, it is of paramount importance to come up with the right name for your business.  One of the traditional rules of branding has been to keep a name short because they are easy to remember, and easy to spell!  As the new century dawn...
11/08/2011
  Last week while driving on the freeway, something hit our windshield.  We looked and could not see any damage.  Several hours later, when we decided to drive to the market, we notice a big crack had formed.  We promptly called our insurance company.  They gave us a claim number and told us to c...
11/07/2011
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Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
local_phone(805) 770-1129
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GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.