marketing for loan officers: 3 Clever Ways to Boost Your Mortgage Marketing - 03/27/13 08:50 AM

In today’s digital world of mortgage marketing, Loan Officers are constantly bombarded with terms like social media, SEO, email campaigns, PPC, etc… These are all important parts of an excellent mortgage marketing strategy, but many Loan Officers don’t have the time or the technical know-how in order to effectively incorporate them.
Oftentimes, many Loan Officers overlook a few simple (yet clever!) things they can add to their marketing arsenal that don’t require additional technical know-how.
 
1) Brag about your success TO your clients!
No, we aren’t advocating arrogance. Instead we mean that if you worked hard to accomplish something, tell your client about … (0 comments)

marketing for loan officers: How to use Pinteret for Mortgage Marketing - 03/20/12 05:12 AM
Anyone who reads Mortgage Marketing blogs has most likely seen some sort of post on how to use Pinterest for Real Estate and Mortgage Marketing.
Pinterest is a fairly new social media platform that is gaining increasing traction in the Real Estate and Mortgage Marketing world. It was designed as a way for people to “pin” pictures of various things they enjoy, whether it is a favorite recipe, a fantastic vacation destination, or a dream home property.it has now morphed into a great tool for both consumers and Mortgage Marketing professionals alike.
Since Pinterest is still increasing in popularity, there really … (0 comments)

marketing for loan officers: How to Increase Engagement on Your Mortgage Marketing Facebook Page - 02/20/12 07:34 AM
Did you know that the time of day and the day of the week can both have a significant impact on the effectiveness of your mortgage marketing on Facebook? A recent report from Buddy Media cited several different factors that can determine the success of your Facebook updates, including the time of day you post, which days you post on, and what words you include.
The study highlighted the following key factors to plan your Facebook updates around:
Time of the day is key. The day of the week will affect your engagement level Certain words drive engagement better than others. … (1 comments)

marketing for loan officers: Enhanced Lead Capture Tool for Mortgage Marketing - 01/30/12 11:19 AM
As a Loan Officer or other Mortgage Marketing Professional, you know the importance of finding (and capturing) quality real estate and mortgage leads.
As we continue to develop and expand our MoreLoans4U Mortgage Marketing program, there are new features coming out just about every other day!
Today's new feature is our Enhanced Lead Capture (ELC) tool.
Our Enhanced Lead Capture tools AUTOMATICALLY integrate an automated response service into your mortgage marketing program. The automated response service includes a 1-800 call capture tool which buyers can call and listen to a prerecorded message from you! Feel free to record any custom message, … (2 comments)

marketing for loan officers: New Feature: Improve Your Mortgage Marketing SEO - 01/18/12 09:34 AM
In a recent post on our Mortgage Marketing blog, we discussed how you can easily integrate Search Engine Optimization (SEO) and Pay-Per-Click (PPC) campaigns into your mortgage marketing strategy.
If you are new to the concept of Search Engine Optimization (SEO), the article will provide you with an excellent foundation for a great way to drive traffic to your website.
One of the newest features in our MoreLoans4U Mortgage Marketing system is our enhanced SEO features. You now have the ability to customize the main Meta Title and Meta Description tags for each of your sites.
This allows you to set … (0 comments)

marketing for loan officers: 4 Ways Content Boosts Your Mortgage Marketing - 01/10/12 05:47 AM
Blogging is nothing new to the mortgage marketing world, yet there are many reasons that Loan Officers and Lenders aren't utilizing it as they should.
Perhaps you don't think you are a good writer or you simply just don't have enough ideas for topics to cover. Whatever the reason, it is vital that you get a content marketing strategy in place to increase the effectiveness of your mortgage marketing.
On our blog we highlighted 4 reasons why content marketing is an effective mortgage marketing technique:
1) It build TRUST
2) It is FREE
3) It is great for Search Engine Optimization … (5 comments)

 
Paul Eastwood (More Loans 4U)

Paul Eastwood

Denver, CO

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More Loans 4U

Address: Denver, CO

Office: 877.333.2921

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