Rob Farrelly's (paperclipcms) Blog

I am looking to become active in a few really good quality real estate forums.  i done some digging around I have come across a few that look interesting.  Before jumping in, I though I would ask around active rain.  Does anyone have any advice or recommendations for real estate forums?  Thanks i...

If you are real estate webmaster already, you already know how many link exchange requests you get in your inbox. They have become apart of the quasi spam landscape and more often then not they get deleted long before they see the light of day. If you are not a real estate webmaster, or have just...

I was thinking about SEO yesterday and I decided that I needed to talk about the importance of inbound links. Inbound links are probably one of the single most important elements of real estate website search engine optimization. They are a primary indicator of popularity. Popularity, is of cours...

I was just scanning around through some of my favorite blogs this morning. I came across a post about a mortgage broker in Denver (Blogs As SEO Tools). The post was pretty simple and straight forward. Having caught the blog bug, the author started more then 30 blogs on everything from mortgages a...

I was just reading through a post I put up a couple of days ago (Set up, get in or loose out) which dealt with the importance of setting up real estate websites sooner then later in order to start the process of building history. The main point of the article, as the title implies, is that the so...

Given an equal playing field, a real estate site with a history will out perform a new site, hands down. For search engines, the longevity of a site is important because it shows that there is a desire to update the site regularly, a client/visitor base, and a imperative to provide related conten...

You don’t need to look far to realize that we live in an age of instant gratification. The modern world has gone out of its way to make it as easy as possible to get the things you want instantly. The enemy here? Time. Time is the one thing no one wants to deal with. Time is the enemy. Why wait ...

I have a feeling this will generate some heat from the Active SEO group :) How valuable are link exchanges?  How valuable are one way inbound links?  In your experince, what has yieled greater returns, strong partnerships or strong content?     

Keeping tabs on your real estate websites natural search listings is an important thing. As a webmaster, knowing where you stand is the first step in improving your real estate websites search standings. There are many ways to find out where your real estate website is ranked in the natural sear...

Search engine optimization is a big deal. Its a big deal because if done properly the results can be amazing. If done poorly, the results can be poor at best, detrimental at worst. There are no shortages of theories, strategies and speculation online. Depending on where you look one can often fin...