This question was inspired by Barbara Todaro's blog last week about agent's needing to spend money to make money... Barbara estimates she spends about 30% of her annual income on marketing her business to keep the phone ringing. That got me wondering: What do other top producers spend/reinvest, o...
  I know as I write this that I am going to ruffle some feathers today, but I think it's worth it if it will get some people to look at their websites for what they are, and what they should be...because, right now, the VAST majority of agents websites aren't what they should be.   What's a websi...
  Have you ever stood back and looked at your business and tried to figure out ways to make it better but also make it easier. In this day and age, it has never been easier to make things easier by usng technology to simplify, systematize and automate aspects of your business so you could focus o...
  Let me start out by saying I doubt anyone will really comment (and fess up :-) ) on this post, but if you do, I'll know you are a fellow entrepreneur that keeps it real!!!   The 2AM Tossing, Turning Terrors! Ever have them? I know I do! And yep, I hate 'em! (Yes, hate's a strong word, but a spa...
Have you ever seen Christopher Stafford's site or his cool TV show, The MAX Show? If not, check them out! Chris is a VERY successful Realtor and he is all about living the life by being a successful ("badass") entrepreneur and helping other Realtors do the same. Check out ...
When you set up systems on and from your site to do your work for you, everything changes....   To learn how to have a system like this done for you in less than 24 hours, visit
  It's all about systems...they need not be complicated, but it's best when they are automated...  
Take an honest look at your website....and try to look at it from your prospects' point of view... When evaluatiing the value and effectiveness of your website, ask yourself these questions: 1. What do my prospects really want? 2. What makes me stand out (and does it show on my website)? 3. Why w...
There is a REALLY easy way to DRAMATICALLY increase your chances of getting more prospects and then turning them into clients...and the best part is, once you do it once, you can do it over and over and over again with absolutely no extra effort! The best way to generate more leads is to have an ...
What's in your blueprint? There are any number of things that separate the super successful entrepreneurs from the less successful and certainly the failed entrepreneurs. And it can be different for every person, but I’ll tell you what it’s not…It’s not talent, it’s not intelligence, it’s not har...

Caroline Fitzgerald -

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