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Three Tips (Laws) to Sell NOW!!!

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Real Estate Technology with Content, coding, marketing, host.

This is the long awaited follow up, nearly 24 hours, to the posting Three Reasons to Sell NOW!!!

But first a bonus story ...

I found a funny today while I was out driving for unlisted distressed properties. It was a home for sale, by the owner none the less, that has been for sale since I purchased a fixer-upper around the corner last September. My wife was riding with me which is a rare treat since she has no affinity for fixer uppers. When we approached the home I said, "I bet they want $165,000 for that property. That's why it is FSBO and still available." She noticed there were some fliers on the sign and asked me to stop so she could get one.

This neighborhood comps between $85,000 and $140,000 depending on which street you are on. This one does happen to be on the $140k street. Asking price? $179,000. Reason? A major misconception on the part of the seller, or rather a GROUP of misconceptions. 

The first misconception is that their home is worth more than any other home in the neighborhood. The home lacks curb appeal and is outclassed by at least one other home withing eye's distance. There is no landscaping, the grass is browned, the soffets and eves need attention, the trees and shrubs are growing wild. It is, to say the least, unattractive to any prospective buyers.

The second misconception is discovered far too frequently and difficult to explain to an open minded buyer much worse to a stubborn buyer. Rooms below grade do not count as rooms - they count as finished basement. So this 5 bedroom, 3 bedroom home is, in reality, a 3 bedroom, 1.5 bath home with a finished basement. 

The third misconception is that just because DiTech loaned them more than their home is worth that they can sell it for more than it is worth. In fact, if they don't sell it for $165k or more, they'll be bringing money to the closing table. Actual value of this home is about $135,000 and the payoff is $162,550. So if you are in this shape and you need to sell bring cash because it will cost you to sell. If not, however, here are three ways I have used to move properties in depressed neighborhoods for a price the other sellers were glad to see!

LAW NUMBER ONE - Curb appeal. If they don't like what they see when they drive by or see the photos online you'll never get YOUR offer. What you will get is an investor like me offering you pennies on the dollar.

LAW NUMBER TWO - Prepare the property for sale. We've been doing this for years and finally someone started calling it staging and put a trademark on it. Call it whatever you want but get a handyman out and repair all those little things. Hire a professional cleaning company with experience to clean every crack and crevice in the home. Get one of those resurfacing companies to do the tubs, caulk and stainless. Paint everything that has a custom paint color on it. And for Pete's sake, keep some FURNITURE in the house!

LAW NUMBER THREE - Don't try to sell your home for what YOU think it's worth. Sell it for what it IS worth. If you obey the first two laws the third law will happen pretty much automatically. But the biggest error I see from most sellers is ...

BONUS!!! LAW NUMBER FOUR - Use a Licensed Real Estate Professional to sell your home. But don't just pick any old agent and expect them to get the job done. Interview them. Get referrals. DO NOT USE YOUR COUSIN'S, HUSBAND'S, BOSSE'S DAUGHTER just because they are referred! Interview them. See if they are on your team or if they just want to have a listing to get more phone calls from buyers so they can convert them to clients, too. 

Before listing your home I would strongly urge you to pay for an appraiser to do an appraisal on your property. Here again, find a reputable appraiser with a lot of experience in your area. While real estate brokers may give you an opinion on the price it will not be acceptable to the lender. If the lender will not make a loan on your property to the value you have determined there will be no sale unless the buyer has cash or really bad financing. 

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I started writing on Active Rain in 2006 when I was representing the mortgage industry. I am no longer in that industry and many of the older posts contain outdated information. Please do not contact me for LENDING or MORTGAGE questions but rather contact a licensed mortgage professional from your area. I have always been in marketing and branding and that is still what I do. Thanks for reading!

Comments(8)

Laurie Mindnich
Centennial, CO

When I ask someone about their property, and they look at one another, then at me, and tell me that, "Well, it's the nicest on the block", I know that there's potential trouble ahead!

Jun 10, 2007 09:30 AM
Wynne Achatz
Real Estate One Westrick - Marine City, MI
Michigan Realtor and Notary Trust,Care, Experience
What a great post and something we should all print and hand to our prospective sellers. No we should send them the link to your article - makes it more credible. It is sadly true how many "laws" sellers try to break. This may keep them on track. Thanks for sharing. Wynne Achatz logo
Jun 10, 2007 09:34 AM
Ken Cook
Content, coding, marketing, host. - Marietta, GA
Content Marketer/Creator

Laurie That may be okay if it actually IS the nicest on the block but they are rarely so nice as to sell for 130% of FMV for the street are they!? 

Wynne PLEASE spread it around. As a lender we often take the heat for "slashing values" on homes that should never have been offered at a price they are not worth. These laws just make it easier for everyone!

Jun 10, 2007 09:41 AM
Kaushik Sirkar
Call Realty, Inc. - Chandler, AZ
Great tips.  Very common sense, but its amazing how many folks (even agents) will ignore the obvious!!!
Jun 10, 2007 10:26 AM
Christopher & Bernadette Hurley
Go Hurley Group - Sugar Land, TX

Great post and it is something we should print out and give to our sellers, good idea Wynne, I shall do just that. 

 

Good luck!

www.sugarlandrelocation.com 

Jun 10, 2007 10:31 AM
Gary Schraut
Century 21 Alliance Realty - Brooksville, FL
CCIM, CRS, GRI
Good post but exceeding value is difficult, especially in todays real estate climate.
Jun 10, 2007 10:38 AM
Wynne Achatz
Real Estate One Westrick - Marine City, MI
Michigan Realtor and Notary Trust,Care, Experience

Thanks Ken, I will Wynne Achatz Algonac Michigan Realtor

Jun 10, 2007 11:59 AM
Ken Cook
Content, coding, marketing, host. - Marietta, GA
Content Marketer/Creator
Kaushik, Hurleys, Gary, and Mott - thank you for your comments! I will add that as an investor the bargaining chips I look for are: FSBO, bad curb appeal, junk piled everywhere, general upkeep not evident, etc. Take the opposite of what I look for to drive the seller's price point up. And, yes, people are, at times, insulted by my offers until I explain why - if I take the time.
Jun 10, 2007 12:07 PM