SEO is only hard if you make it hard and changing your attitude from “I’m not a computer programmer” to “I can do this” is really the first step. Okay…picking good keywords and structuring your site properly does require a degree of knowledge, but some of the most powerful SEO simply comes from creating backlinks to your site. And, a lot of the best social media sites are free. One of the biggest factors that Google and the other search engines use to determine page rank for keywords is back links, so why would you pay an exorbitant amount on pay per clicks when you could create organic traffic over time for free?
Composing copy for your real estate website is another way to enhance your Internet presence by using co-occurent terms like house, home and property for sale in such and such community. Throwing in the long tail like golf, condo and luxury also creates keyword buckets on your site. Getting your optimized copy indexed is the trick and the way to do it is by creating backlinks to your site so the search engines will visit and make a record of what is there.
The biggest issue with creating backlinks to your site is finding the time to do it. But like anything in life, what is worthwhile requires some effort and maintenance. Beyond enjoying higher traffic and a lead generating website, a high ranking website creates a life of its own. Once it gets up there, truly organic links start accumulating. People begin to bookmark your site, send your address to a friend or maybe they even blog about it. So back linking is a necessary evil, but there a lot of social media sites that you may consider fun to use like Active Rain. If you're resolute that you will never begin a backlinking campaign for your site, pay someone to do it (us) or pay your college age kid to do it, but really...just do it!