When it comes to purchasing pets, feeding our pets and caring for our pets, these numbers should get your attention real quick. In 2006, it is estimated we spent $38.4 billion on our pets.
Breakdown:
Food $15.2billion
Vet Care $9.4 billion
Supplies/OTC Medicine $9.3 billion
Live animal purchases $1.8 billion
Pet Services: grooming & boarding $2.7 billion
Ok, so why the numbers? Just in case you missed it, we are crazy about our pets and we spend mad money on them! We blog about them! We share pictures on-line about them. Are you starting to see where this is going?
Do You Talk About Pets On Your Website?
The other day Charlene Hammontree blogged about her experience of "acquiring a puppy" and now she has all these wonderful ideas to include "Daisy" in her marketing strategies. No doubt you or a competitor you know has at one time or another included that favorite photo of a dog, cat or horse in your marketing materials. So do you have a page on your website dedicated to "Pets"? Of course you already know that dogs and kids are 2 of the most heavily used tools for marketing. So how about you?
Why not devote a section of your website to Critters?
Several of Dakno's clients have choosen to show their love and affection for pets by creating pages on their websites with pet information including Moving With Pets and The Care of Pets.
Get Creative With Your Marketing Strategies
Here are a few ideas to consider when you devote your website to pets:
- Create a Lost and Found Pet section on your website for your farm neighborhood/community
- Conduct a Pet Photo Contest for your farm community or subdivision and allow homeowners to submit/upload images to your site
- Share photos on your website from a local animal shelter for pet adoption
- Sponsor a Pet-related event and create a blog about it!
- Create a Business Directory and include Pet Care Services as a Category on your website
- Hold an Open House and place a Dog House on the front lawn and hang a sign on it: Dog House For Sale $350,000 - Owners home FREE!
Maura Gebhardt with The Gebhardt Group blogged how she uses Man's Best Friend for marketing and it's a hoot!
Gary Rocks stated in a recent comment on a recent blog how he would handout little bags filled with dog biscuits, his business card and a Complimentary Market Analysis Certificate. He stated the prospecting tool is popular and helps "break the ice". Great idea Gary! Take that idea a step further and wrap them bonz with a "branded wrapper" with your logo, tag-line and your contact information.
If you feel so inclined, join the Pet Realty Network for Pet friendly Realtors.
So what are you waiting for? Make yourself a goal this week to take 2 great marketing ideas you read about on AR and implement them in your marketing strategies.
Your prospects will be howling for your perrrfect RE services!
To Your Success!
Bobby Carroll - Your Real Estate Marketing Partner
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