How to Cut Your Real Estate Blogging Time In Half and Re-purpose Your Content Three Ways with the Time Saved

Services for Real Estate Pros with Real Skillz-Clear Marketing for Your Real Estate Vision

How To Cut Your Real Estate Blogging Time in Half and Re-purpose Your Content Three Ways with the Time Saved

One of the burdens challenges of being a content creator is providing consistently focused content that will be of interest to your readers.  If you are blogging 3-5 times per week or more content creation can become difficult for many real estate bloggers.  Now if you add in the creation of email marketing campaigns, strategic micro-blogging on Twitter or Posterous, newsletters, and generating additional content for your business peers this challenge can be dizzying.

This is where the value add of web 2.0 tools comes into play.

Problem:  Generating valuable content in a timely and consistent manner for multiple platforms and purposes.

Solution:  Use Gmail and WebNotes to help you collect, organize, generate, repurpos, and syndicate your content.


Here's How to Cut Your Real Estate Blogging Time In Half and Repurpose Your Content Three Ways with the Saved Time


1.  Use Gmail to Collect and Organize Your Research

Add a folder to your Gmail account labeled "Research-Blog".  Everytime you receive an email newsletter, a notification of a new blog post, or even a question that you could use from a consumer/prospect as content for your blog move a copy of that email to your "Research Blog" folder.  If you don't do this right away, at the very least, star the email so you can move it your "Research-Blog" folder later. 


Add a label to your Gmail account to organize your blog research


If you find content outside of your email account no worries, just write a quick note by emailing yourself and include a link.  I personally do this all the time and find it to be simple, quick, and highly effective.  Mark the subject line of the email to yourself "Research-Blog" so you can move it to your labeled folder later.  In both Firefox and Internet Explorer there are options that enable you to email links and web pages to yourself.


2.  Open an Account at Webnotes and carefully sift through your "Blog-Research" folder

  • Use Webnotes as your "go to" research tool.  It will allow you to highlight and add sticky notes to web pages, blog posts, and pdf's (Pdf's only if you purchase the paid version). 
  • Register for an account with Webnotes.  I choose the paid version because I review several pdf's a week, and download the webnotes toolbar. 
  • Go back into your Gmail account once you have downloaded the webnotes toolbar.
  • Use the time you have allotted to read and research the contents of your Gmail "Research-Blog" Folder.
  • Open up each webpage that you will use as a resource to create your newsletter and use the Webnotes tool to highlight and annotate the document.  You do this by clicking on highlight and sticky notes right from the Webnotes toolbar.

Highlight and Create Sticky Notes In Webnotes

The more thorough you are with your note taking the quicker it will be to create your content.  This is where the time savings will really come into play.


3.  Generate your Content

Once you are done researching it's time to create your content.  Go back inside your Webnotes account.  You can get there by clicking "View My Webnotes" on your Webnotes Toolbar.

You will see a results page that looks similar to this,

A look inside your Webnotes Account


Webnotes keeps the title and source of all of your notes including a hyperlink to the original source.  It also records your highlighted text and your sticky notes. 

Open up your blog editor and start blogging your post.  If you took copious notes the advantage is three-fold:

  1. You now have a more conversational tone to write your post because you wrote the notes without hesitancy and in your own voice.  You will also be able to check spelling, grammer, style, and switch copy around to have more of an active than passive voice.
  2. You have written most of the content that you will need for your post minus a few tweaks and copy and paste actions.
  3. You will be able to easily cite material correctly by giving proper attribute and you will easily be able to include helpful links.


4.  Use the extra time you saved to work your SEO

  • Check for use of keywords frequently and effectively.
  • Tag your blog post with all appropriate keywords.
  • Take advantage of additional features (If you are in the ActiveRain platform or another social network) by adding your post to groups and taking the time to add your post to the proper ActiveRain Channel- an often overlooked feature.
  • Use Header tags properly.
  • Scan for visibility and make sure your images are aligned, crisp, and help to paint your story as well as marked with ALT tags.
  • Create a call to action on your blog posts.


5.  Re-purpose your blog content in three ways with the additional time

a.  Create an embeddable report

In webnotes you have the option of creating a report of your notes in html or pdf format.  If you use the pdf format you can upload a copy to scribd or docstoc where people can subscribe to your notes and where they can be indexed on Google.  You can also embed the report to Posterous if you have an account there or share it on your Facebook Fan Page or LinkedIn.

Summary Notes Report- Marketing to Women

b.  Send a newsletter

Announce your research to your database via email.  You may include all of the content or just a few items in a newsletter to your database.  There also might be some lefotvers-items when you researched that you did not include in your blog post- that could be perfect for content in your newsletter.

c.  Twitter with a real estate marketing purpose

In performing Step #2 if you find a resource/link that could generate a conversation and you have taken the  time to annotate and highlight thoughtfully share it with the your Twitter followers.  There is a share button in the Webnotes Toolbar. Click "Twitter" and you are good to go.

Use Gmail, Webnotes, and the method above to cut your real estate blogging time in half and re-purpose your content three ways with the Time Saved.


Subscribe to Blogging In The Rain, A Real Estate Marketing Blog

Bookmark and Share


Rebecca D. Levinson is a real estate marketing consultant with 17 years of experience serving real estate industry professionals.

If you need assistance with online marketing, offline marketing, social networking, or blogging contact Rebecca D. Levinson at #262-203-5231 or email


Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
  1. Sybil Campbell 11/07/2009 02:43 PM
  2. Heather Fitzgerald 11/13/2009 07:23 AM
  3. Cheryl Ritchie 11/16/2009 11:33 PM
Real Estate Best Practices
Blogging & SEO
Real Estate Rookie
Content, Copywriting & Related SEO Strategies
Dedicated Bloggers
real estate blogs
real estate marketing
writing good content

Spam prevention
Show All Comments
Lani Sussman
Max Broock Realtors - Birmingham, MI
MI. Specialist - Oakland County


Like your ideas  - in fact I am already in the habit of sending myself emails with links & ideas included & I have a "Blog" folder to store it in.


Nov 05, 2009 04:35 AM #1
Amanda Evans
DFW Living - Fort Worth, TX
Real Estate Broker - Fort Worth Texas

You sure do provide tons of valuable info.  I am slow but getting around to getting on board with all this stuff eventually and just want you to know I appreciate you.

Also, I am curious to know what you think of a cool little tool I discovered at's called Zemanta.  I was impressed by it, but don't know enough to know what the drawbacks entail.

Nov 05, 2009 05:28 AM #2
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Rebecca- my head is swimming!  I've been copying & pasting links to articles that will help me with my blog and sending them to myself via email.  It looks like your method should save me some time.  I'm curious about Zemanta too.  I'll come back to check on the comments.

Nov 05, 2009 05:54 AM #3
Dan Edwards 425-276-7008
Keller Williams Realty - Bellevue - Bellevue, WA

Some great ideas, I currently use google reader which allows me to star post etc... so if I like something I can go to my stared folder!

Nov 05, 2009 06:03 AM #4
Tom Braatz Waukesha County Real Estate 262-377-1459
Coldwell Banker - Oconomowoc, WI
Waukesha County Realtor Real Estate agent. SOLD!


Information that can readily be applied; thanks for the information.

Nov 05, 2009 06:41 AM #5
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Lani- Excellent...notes to yourself fan very cool.

Amanda- First off thank you.  Second I reviewed Zemanta.  They had a similar tool (or maybe it was the same one) last year at Blogworld expo.  I think it's a good way to help people generate content, however, here are my caveats to that. 

When I create a post I want to use interlinking as much as possible, in other words I want to link to myself.  I want to also add photos, when possible that I have generate myself or images that I have altered myself.  If I link out I want to choose who I link out to or what resources I link out to.  The content inside of your post is the most precious commodity you have and so you want to be careful about what you promote and what you do with's your most valuable property.  Vendors know this and of course they want to get inside of your blog post's content.

I wrote a post about that topic after I came back from Blogworld.  You can find it here if you'd like to take a read:  Your Blog's Content is A Commodity.  Treat it Like One.

I hope this helped.

Nov 05, 2009 07:20 AM #6
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Kathy- I used this method to create a blog post that I published yesterday and then to pull some content and repurpose for a newsletter that I scheduled for this morning's delivery.

Dan- Excellent.  I have a Google Reader account too. 

Tom- You're welcome thanks for reading.

Nov 05, 2009 07:49 AM #7
Sara Woolford & Steve Golson, ALHS
iTexas Realty Co. - San Antonio, TX

Hi Rebecca-  I new there had to be a better way than bookmarking everything on my Active Rain page that I need to go back to.  Thanks for the info (again)!  --Sara

Nov 05, 2009 01:35 PM #8
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Sara- That is one of the things I was thinking about as I was blogging it.:)

Nov 05, 2009 11:52 PM #9
Mike Morgan
Internet Marketing for Real Estate Agents and Brokers - Jensen Beach, FL

This is great stuff.  I will print it out and incorporte it into our Biz.

Nov 09, 2009 08:33 AM #10
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Mike- Awesome.  I am glad you will be able to use t his.  It is a complete time saver.

Nov 09, 2009 01:51 PM #11
Home Loan Search.Online
Home Loan Search Online - Newnan, GA

There are some very good ideas here. Keep them coming!

Nov 16, 2009 11:59 PM #12
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Integrity- I will do my best thank you.

Nov 17, 2009 04:12 AM #13
Mesa, Arizona Real Estate Mesa Arizona Realtor
Homes Arizona Real Estate LLC - Mesa, AZ

Rebecca, yet another great post written for those of us who choose to learn and to use the tools that are out there to help us in writing great blog posts. Thanks so much for all of this great info!!

Nov 20, 2009 04:20 AM #14
Kay Van Kampen
RE/MAX Broker, RE/MAX - Springfield, MO
Realtor®, Springfield Mo Real Estate

This is a lot better way than I've been doing......printing to a folder on my laptop.  Now I don't have to take up memory and waster time.

Dec 10, 2009 01:37 PM #15
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant

Ask me a question

Additional Information